Seeker Music, a new music rights and publishing company headed by a famous musician Evan Bogartacquired the entire original and published catalog of Grammy Award-winning American singer-songwriter Christopher Cross.
The news comes right after Seeker Music’s redemption in the catalog of pop musicians John Ryan and Jon Bellion last month.
Seeker notes that Cross is the first artist to ever win all of the “Big Four” Grammy Awards (Best New Artist, Record, Song, and Album of the Year – just since being done by Billie) Eilish and Adelie) in one night.
In addition to the acquisition deal, Seeker Music announced a “year-round celebration of his music and legacy” to build on the success of the “Christopher Cross Summer” campaign in 2022.
For starters, last week the company released Cross’s second album Another page in the space of sound celebrating its 40th anniversary and today the company is announcing a remix campaign and several national events planned for Spring/Summer.
In 2022, on “Christopher Cross’s Summer,” Seven of Cross’ albums were distributed on streaming services for the first time. Seeker said he hit a peak of 3.27 million per month Spotify listeners in the process.
In addition to the Spatial Audio release, Seeker will be rolling out remastered releases, a year-long remix campaign, and a series of interactive events.
Seeker says that more details on the remixes it adds will “feature some of the biggest names in the electronic music world” and upcoming events will be revealed in the spring. This.
Led by CEO Evan Bogart, a chart-topping musician (Beyoncé’s Haloamong others), Seeker says it only “signs the catalog of songs that Bogart and his team are extremely passionate about, are true personal fans, and they see an intrinsic creative opportunity” .
Commenting on the news, Bogart said: “I’ve been a fan of Christopher Cross since I was a kid – I grew up with and listened to so many of his contemporaries. He is an absolute legend!
“I am very proud to have the opportunity to continue his legacy and what we have been able to do with his portfolio, and will continue to do so this year to continue to showcase to our fans. music of Chris’s incredible songs and immortal compositions”
In the following interview, Evan Bogart and Steven Melrose (Seeker’s Head of Music Creative), tell us more about the deal and how it relates to Seeker’s strategy…
What makes Christopher Cross’ Catalog such a compelling target for Seeker Music?
Evan Bogart: We just love Chris, his writing, and legendary songs that the opportunity is too great for us not to work with him in his catalog. I’m a musician myself and as someone who grew up with my family listening to his music, his compositions are a real inspiration. The ability to collaborate with him on both the main side and the publishing side gave us the ability to bring Seeker’s creative engine to life.
Tell us about the success you have had with the catalog so far?
EB: There’s a lot we’ve done, but our Summer Of Christopher Cross campaign, which releases and celebrates some of his albums that were previously barely available, is so much fun!
Steven Melrose: We’ve hit streaming and revenue growth milestones along the way while serving up his existing fan base and introducing his music to a whole new generation. . Additionally, we’ve successfully reintroduced his music through new sync milestones and supported big sync moments with full creative marketing campaigns such as Jake Gyllenhall sings Boat ride in the ambulance.
What potential do you see in the market for the portfolio in the long term?
EB: These songs are timeless and will continue to resonate with music fans around the world. We want to continue to serve and serve Chris’ huge fan base and preserve his legacy, and create new ways for people to love the songs that inspired his life. many people.
SM: We also feel very clearly how his compositions and techniques are globally translatable – literally and figuratively – and we plan to export his music to other markets. traditional and emerging markets in a way that has never been done before.
How does this deal tie into Seeker Music’s broader acquisition strategy?
EB: We are extremely selective about who we work with. Seeker has always been creative first — do we love these songs, can we honor these music creators, are we the only ones that fit? We’re sorting through a list of publishers and originals, and Chris checks all the boxes.Global Music Business
