Having worked as general manager for APAC at Barbour from 2019 to 2024, Yata was previously also commercial director at PVH Japan from 2016 to 2019 – the Japanese arm of PVH Corp, which owns brands including Tommy Hilfiger and Calvin Klein.
In his new role, which is due to commence next month, Yata will help PPL continue to grow its presence in the APAC region. It has recently partnered with Chinese outerwear brand Spoonyard on its expansion into the UK market.
Yata will be reuniting with his former team at Barbour, including CEO of PPL and former UK and Ireland MD at Barbour, Ryan Llewellyn-Pace, alongside recently recruited and former Barbour marketing head Natasha Bailey,who joined the team in November 2023 as chief marketing officer.
Llewellyn-Pace said: “It is great to be bringing back together some of the senior management team who drove huge success in the UK and APAC in the past. Tatsuo brings a wealth of experience and will provide PPL a base in Japan to support our brands and retailers in the region.”
Yata said: “I am delighted to be joining PPL and I look forward to support in reducing the knowledge gap in the [APAC] region.”
