FatFace’s animation celebrates the festive season with its animation ‘Where I Belong’ which is also based on a book by Holly Browne.
Featuring a host of characters wearing the brands collection of winter clothing and accessories, across mens, women and childrenswear, it primarily follows Stevie the Sheep which is the “star” of its collaboration with homeless charity Shelter.
The partnership will see 10% of proceeds from each item sold donated to charity, and the animation highlights the current housing crisis as the characters search for a new abode.
Keely Stocker, marketing and brand communications director at FatFace, said the campaign marked an exciting 12 months for the retailer, “from creating an award-winning summer festival to achieving B Corp certification, we’re immensely proud of all we’ve accomplished”.
