With just five words, a recent tweet by Kraft Heinz sparked a debate about how you should store your ketchup.
“FYI,” began the tweet from the UK-based branch of the food and beverage company. “ketchup. go. IN. The. Fridge!!!”
Kraft Heinz, whose ketchup is one of its popular condiments, shared the punctuated statement on Tuesday in a tweet reaching more than 4 million people.
A day later, the company asked the public via a Twitter poll whether it kept the ketchup cold or kept it in the pantry.
“Where do you keep yours? It has to be… in the fridge!” survey mentioned. The poll results showed that the answer “refrigerator” received a consensus, according to 63.2% of more than 13,000 votes. Meanwhile, 36.8% of respondents said they prefer ketchup in the cupboard.
Some Twitter users expressing distaste for cold ketchup have pointed out that bottles of ketchup are stored at room temperature on tables at restaurants. Other users don’t understand the need for an argument, asserting that once the ketchup bottle is opened, it stays in the fridge.
In 2017, a Twitter user asked the same question to the US branch of Heinz through this social networking site.
At the time, Heinz replied: “Due to its natural acidity, Heinz Tomato Sauce has a stable shelf life, but please store it in the refrigerator after opening to maintain product quality.”
