In addition to AR’s social apps, pragmatic apps fascinate Bouffard. For example, your public transport card can be used to display a route map. He said, “Social AR can get you a lot of views and exposure, but more technical AR allows you to discover interesting tools and it is recognized by the community.”
According to Kuzlin, different platforms are better suited to different types of filters, “In my opinion, Instagram leans more towards beauty filters, Snapchat leans more towards something more technically advanced, and TikTok leans more towards something more technically advanced. fun and madness”. He highlighted TikTok’s ephemeral culture: “It’s important to know that trends happen randomly and they can last a week, two weeks, maybe months. It’s really important to join the trends quickly.”
Even those with well-established niche markets in the AR community see the need to be flexible and adapt to what audiences want. Sophie Katirai is a creative from Canada, now living in Dubai and creating makeup filters. She even sold one for Kylie Jenner. Katirai compares the ever-changing and cyclical trends of the fashion industry to the trends she sees emerging in AR filters.
She said, “I try to be more natural now, because I don’t want to be misunderstood or make anyone feel that they’re not pretty enough, so they need this filter to change their faces. their.” Although Katirai considers more natural makeup effects to be in vogue, a portion of her fans miss out on the more amazing face filters with dark eyes and plump lips.
The future of bending, replicating the reality of social AR
When you try to create a filter, remember that social media is imitation. Platform Designer repeat features of other platforms. Creators take from creators, sometimes in harmful ways. Designers creating popular AR filters see duplicates and variations of their work increasing across platforms. Don’t let your guard down when one of your filters becomes active and instant copying pops up.
Speaking of his TikTok filter, Kuzlin said, “After the Krissed filter, I recreated my Anna Wintour filter with her signature hairstyle and glasses.” He created the first effect for Instagram. Kuzlin thinks someone in the house at TikTok saw the filter’s widespread use and created the Pixie Shades filter for their platform. After discovering a similar filter, he felt the urge to submit his iteration to TikTok. Kuzlin’s ANNA effect available in more than 110,000 videos; TikTok’s Pixie Shades Effect available in more than 180,000 videos. (Full disclosure: Anna Wintour is the global editorial director of Condé Nast, the parent company of WIRED.)
Who has the right to represent real people and objects in AR? It would make sense to let anyone add a 3D model of a cardboard box to their unique effect on social media, but what if the box was made to look like it contained The elusive PS5? As our synthetic reality continues to blur the lines between physical and digital, more complex questions arise about our relationship with AR. A simple filter you create for TikTok has the power to change people’s perception of reality.
In regards to makeup and other beauty filters, Katirai believes that a positive future for social effects could allow for more detailed personalization for users. “I think the future could give people the flexibility to decide what they want the filter to do,” she said.
Although the push to learn AR skills is still not as widespread as the tech industry learn to code mantras, worthwhile abilities can be a great creative outlet for beginners and money-making endeavors for the more seasoned. Make reality fit your vision, then see who decides to follow and what adjustments they contribute along the way.
