Founded in Nottingham, UK, by Digby Pearson 35 years ago, Earache has worked with famous metal artists like Napalm Death and more recently artists like Rival Sons, The Temperance Movement, Blackberry Smoke and Scarlet Rebels.
Its new distribution service will allow artists to upload their music to streaming platforms including Apple Music, Spotify, YouTube, Amazon, Deezer and Tidal, as well as social platforms including TikTok, Instagram and Facebook.
According to the FAQ section of its new distribution website, artists can sign up to the service for free, with an annual cost of £5 GBP (about $6.09) per year to release one disc. singles (1-3 tracks) and £15 GBP ($18) per year for an album (4-100 tracks).
Tairache said it would cut artists’ royalties by 10%, “to help cover operating costs”, and added that artists “will always keep 100% of your rights”.
The launch of EDD is part of an emerging trend of record labels launching their own distribution divisions.
Last yearfor example, New York-based independent FADER Label has partnered with Virgin Music to launch distribution.
In a blog post on the EDD website, Tim Bailey Head Of Label / General Manager at Earache Records & EDD promises that artists who sign up for EDD will be able to “talk directly to staff at the management level” and that the company “can adapt the development of our platform to [artists’] demand “.
Bailey added: “In our team, we have expertise in A&R, campaign and career building, production [and] manufactures, markets and operates an online store worth £1 million a year.
“We will not promise anything that we cannot deliver; There was no promise of Rap Caviar or Kick Ass Metal joining on day one to get bands involved. We promise to help you build a career based on sustainable development. “
Bristol-based musician Elles Bailey, Nottingham-based rock band As December Falls, and Belfast alt-rock/pop group Rews are among the artists who have signed up for the service, after a brief debut .
“The music industry has changed a lot since we started, and change is happening faster than ever.”
Digby Pearson
Digby Pearson, founder of Earache Records, said: “The music industry has changed a lot since we first started, and change is happening faster than ever.
“We have always wanted to grow so we can continue to develop our artists.
“Digital distribution has democratized the industry, but there is always a need to support and empower artists to an appropriate degree.
“We’ve been doing this for years, and with Ear Pain Digital Distribution, we’re now doing it differently and welcoming all genres.
“It’s a way for us to work with more bands because we’re only really signing (in the traditional sense) maybe two or three bands a year,” added Pearson.
“The do-it-yourself ethic is very strong here. We were and will always be musically inclined.
“With our platform, we can open doors to all of the biggest digital music stores in the world, so each track can reach fans faster and artists more quickly. can receive personalized service and advice throughout the process, which is not something other distribution sites offer.
“Over the years, we have built strong relationships with award-winning mix engineers, along with world-class video designers and directors, and we are experts in plan tours.
“By launching our distribution service, we are adding to the ways artists can tap into our contacts and knowledge to hopefully reach their full potential. It’s not just distribution here, we’re happy to help with their creativity. “
“I find the one-sided nature of the big digital distributors really frustrating – especially when things don’t go as planned.”
Elles Bailey
Elles Bailey, said: “I have used many different distribution platforms in the past and although all have generally checked the box, I see the one-sided nature of digital distributors. Big is really annoying – especially when things don’t go as planned.
“I felt so supported from the start and it was amazing that the Earache team worked so closely with my own company Outlaw Music to maximize this release and get some playlist support not only from Spotify but also from Apple Music.”
“There are benefits to working with a partner who has label resources at their disposal that other platforms cannot compete with.”
Like December falls
As December Falls, adds: “We prefer to move to Digital Distribution that hurts our ears simply because they provide a much deeper level of customer service than any other provider. any other digital we have worked with before.
“The platform is easy to use and they deliver exceptionally fast to stores.
“There is also the benefit of working with a partner who has label resources at their disposal that other platforms cannot compete with.”
“We spoke to a number of interested parties, however Tim and his team at EDD stepped forward immediately.”
Shauna Tohill, Reward
Shauna Tohill, head of Rews, said: “After releasing two previous albums through an independent label that achieved more than 10 million streams, we are looking for a new label service partner, who who share our vision of Rews and have the ability and expertise in the rock genre to assist us in maximizing our opportunities with the release of this new album.
“We spoke to a number of interested parties, however Tim and his team at EDD stood aside immediately.
“They are passionate about Rews, understand our vision and have a solid track record of delivering success in the rock genre.
“Their new model is incredibly exciting and perfect for our needs, and we look forward to an exciting journey ahead as part of the Earache family.”Worldwide music business
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