If the latest speculation and rumours be trusted, Apple can launch it iPhone SE coming soon (2022) has a starting price of less than $300 vs Price starts at $399 Later iPhone SE (2020) – that would be around Rs. 22,500 in India before tax, resulting in a retail price for the end user that could be Rs. 29,990 in India. That’s just a guess, as the current model’s starting price of $399 in the US is currently translated to Rs. 39,990 won here (down from Rs 42,500 at launch).
If this isn’t a hefty price tag, keep in mind that online retailers in India often sell iPhones for slightly less, and festive sales can lead to some price drops. significantly. The iPhone SE (2020) is listed for around Rs. 25,000 won during last year’s festive sale and with exchange offers as well as banking deals, you can instantly pick up a brand new one for just Rs. 15,498.
In fact, Apple rather regularly allows its products to be sold by third parties in India at a high discount – this allows them to maintain their brand image while selling large quantities of devices to people who do not afford to buy them.
So, having Apple officially drop the price on the entry-level iPhone SE might make sense on some levels, but there are a few ways this could work. Most of the rumors point to the new model – iPhone SE (2022), iPhone SE 3, iPhone SE 5G, or whatever – comes out for $299 or even $199. The latter is extremely unlikely, as Apple rarely makes such major changes to its product line. However, any sale would be interesting.
Keeping the price high might make sense since Apple will most likely be using its most recent version A15 Bionic SoCprovide energy for iPhone 13″ series, and of course the standout feature will be 5G. We won’t lose any features compared to the previous model, so the IP67 rating and wireless charging will continue to set this product apart. Build quality must come first, with metal and glass. Apple’s promise of security, of course, Long term software updateand common brand values.
On the other hand, having the same body shape and small 4.7-inch screen has been circulating since Iphone 6″ launching in 2014 will hurt the new iPhone SE. The Android world has long transitioned to large screens with minimal bezels and no physical buttons, but Apple has kept its lowest-end iPhone model intact to reduce development costs and cater to capable upgraders. resistance to change. You also get multiple cameras, facial recognition, super-fast charging, and various software customization options in the Android world that you would otherwise be without.
Not even a 5G-enabled iPhone SE can offset the advantage of most Android phones in Sub Rs. 25,000 won and Sub Rs. 30,000 won price category, in the eyes of many potential buyers. We still A few more months from the 5G network rolling out to consumers in India, but by launching it now, Apple can make a big splash during this year’s Diwali sale as the best of the deals hit.
Of course, there’s another aspect to consider – another small concession Apple made in India was to use third parties to continue selling older iPhone models. Right now, you can choose one iPhone XR (Review) for much less than the original launch price, and this is one of the big draw during the last holiday season – though you won’t find it for sale on apple.com. Every new iOS release over the past few years has well supported iPhones over 5 years old, keeping them relevant and secure.
That means present iPhone SE (2020) (Review), currently on sale for a good price under Rs. The official starting price is 39,990, which will almost certainly continue to remain in India after the launch of the next iPhone SE. That creates an opportunity not only for the official discount but also for Flipkart and Amazon to sell it for around Rs. 20,000 before offering. Of course, if the new phone model launches at a lower price than expected, the iPhone SE (2020) will not be as attractive.
The new iPhone SE will have the same design as its predecessor, with a small screen and a physical Home button
Apple seems to be content to allow discounted iPhone sales in India, which is not surprising as the brand has great aspirational value and once buyers arrive, they will likely want to spend money on AirPods. , Apple’s various subscription services, and even Macs. Apple makes huge money by charging users monthly for iCloud storage, and Apple One refers to use of the company’s music, TV, and game subscription services. Tools like iMessage tend to keep people on the platform and ready to upgrade after a few years.
Apparently Rs. Currently, the price range of 20,000 – 30,000 is fiercely competitive in India and Apple’s market share in this segment is not large. By diluting its brand value just a little bit and competing with major Android rivals, Apple can reap huge profits.
India has often quoted as one a big chance for Apple on corporate earnings calls, but we’ve been disappointed before – 8GB Iphone 5c valuation at Rs. 37,500 to be simply insultingand Original iPhone SE The price was first announced as Rs. 30,000 before getting quickly corrected to Rs. 39,000 won. Hopefully things are about to change.
For details on the latest product launches from Nokia, Samsung, Lenovo and others from Mobile World Congress in Barcelona, visit MWC Center 2022.
