Lucknow Super Giants (LSG) announced VI John as the Official Grooming Partner for the upcoming edition of the Indian Premier League (IPL 2024).
As part of the partnership, the VI John Logo will be displayed on the non-lead trousers of the Lucknow Super Giants throughout the IPL 2024.
Lucknow Super Giants CEO Vinod Bisht stated, “We are proud to partner with VI John in the upcoming season. The brand represents confidence in a bold new generation – something that resonates well with the brand of cricket we wish to play.”
“It’s indeed a pleasure to partner with Lucknow Super Giants as the Official Grooming Partner. The team represents quality and performance in equal measure like our personal care range and has an impressive track record. The tournament allows us to take our product range to a younger and wider audience and showcase our proposition. We are excited to support Lucknow Super Giants as it plans for another successful outing and make the most of our synergy,” said Ashutosh Chaudharie, general manager marketing, VI John.
“VI John as a company has a vision of Grooming India and a legacy of doing the same across six decades. With Lucknow Super Giants we have found a natural partner who has pan-India appeal and immense potential. We look forward to a robust season ahead and wish the best to the team,” said Harshit Kochhar, business director, VI John group.
Lucknow Super Giants start their IPL 2024 campaign on March 24, 2024 against Rajasthan Royals at Sawai Mansingh Stadium in Jaipur.
