Punjab Kings (PBKS) onboarded Lava Mobiles as the Official Smartphone Partner for the upcoming season of the Indian Premier League (IPL 2024).
“We are excited to partner with Punjab Kings,” said Puravansh Maitreya, marketing head, Lava International.
“This collaboration is an effort to reach out and connect with our young cricket-loving audience. With this partnership, we aim to leverage the power of cricket to bring fans closer to the action and enhance their engagement with the brand,” he added.
Punjab Kings will be up against Delhi Capitals in their first match of IPL 2024 at Maharaja Yadavindra Singh Cricket Stadium in Mullanpur, Mohali on 23 March.
