EA Sports and Nike announced Yesterday that, at some point in the “future”, games like FIFA And madness will feature integration with .Swoosh, which Nike describes as “new digital community experience”.
What does that even mean? It’s an NFT (token is not replaceable) platform, a crypto-related scam explodes in 2021 then crashes hard in 2022an increase or decrease that is perhaps best illustrated with this image:
Even so, and the broader public reaction to the concept landed somewhere between contradiction and condemnation, there are still some companies willing to stick with it. Partly because they have an eye on the future, and also because they signed a bunch of contracts in 2021 and now have to see them. because.
This agreement is specifically described as:
Nike Virtual Studios and EA SPORTS today announced a new partnership to enhance and personalize the virtual sports experience for fans around the world. This partnership brings together two of the biggest names in sports and entertainment and will lead to all new ways for members of .SWOOSH, the new digital community of .SWOOSH. Nike and EA SPORTS fans express their personal style through the game.
What’s the funniest thing about Notificationmaybe, even Nike and EA are embarrassed because (or intentionally obfuscate, you choose!) truth, that’s why you won’t find mention of the term NFT in the news or even a reference to Web3. Instead, EA simply said that the partnership will do “.The available SWOOSH virtual creations allow members and players unique new opportunities for self-expression and creativity through sport and style.”
Of course, EA Sports games already offer that, sometimes in an unlocked form, others where you have to pay to use in-game (or real-world) currency.
