Jessica Rivera joins SoundCloud as Global SVP & General Manager

Jessica Rivera joined SoundCloud as Global SVP & General Manager, while Maurice Slade was appointed Head of Marketing for the company.

The two hired employees will work on SoundCloud’s efforts to enhance the company’s Artist Partner offerings, which provide solutions designed to “help both emerging and established artists. navigate the industry at every stage of their journey,” the company said.

Both will report directly to the President of SoundCloud Eliah Setonwho has taken on a role in April 2021.

Rivera joins SoundCloud from co-founded music company Nas Mass protestwhere she has held the position of General Director for just over a year since joining the company in June 2021.

Before that, she was the Head of Artist Relations for YouTubeWest Coast Territory, where she manages streaming content and marketing campaigns, and secures exclusive partnerships.

Rivera also spent over a decade at Universal, where she oversaw the East Coast for Popular music Published and signed artist/songwriter Imagine Dragons, Take A DayTrip and Alex Da Kid.

She also signed with Rihanna during her time at EMI Publishing, before working at Def Jam and Bad Boy Records.

Slade, meanwhile, comes from Epic Profile as the SVP of Marketing, where he played a key role in the marketing and branding of artists such as Travis Scott and 21 Savage, SoundCloud said.

Prior to joining Epic, Slade was the Senior Director of Strategy and Marketing at Jay-Z’s Roc Nation entertainment company.

In 2010, he founded the entertainment brand Grits & BiscuitsSoundCloud says it “celebrates the southern experience through urban music, cultural connections and nightlife in a home environment”.

“We are very proud to welcome Jessica and Maurice to the SoundCloud family.”

Eliah Seton

Eliah Seton, said: “We are very proud to welcome Jessica and Maurice to the SoundCloud family to lead our efforts in working more closely with artists at the highest level.

“Each of them brings a top notch reputation as two of the most well-connected and respected creative leaders in music.

“As we work to provide solutions for artists at every stage of their careers, we have the leadership of Jessica and Maurice that will make SoundCloud an even more compelling home for artists. “

“This is an inspiring time to join SoundCloud as the team accelerates the company’s revolutionary artist partnerships business.”

Maurice Slade

Slade added: “This is an inspiring time to join SoundCloud as the team accelerates the company’s revolutionary artist partnerships business.

“This allows us to provide an invaluable opportunity for artists by building custom marketing and monetization tools at scale, and our goal is to continue building on top of these resources.” this effort to support as many artists as possible.”

“I am delighted to be joining a company committed to developing solutions and services for artists.”

Jessica Rivera

Jessica Rivera, added: “Navigating the music industry can be a complex and nuanced process for artists, and SoundCloud is helping change that with the provision of artist partnerships. doctor.

“I am delighted to be joining a company committed to developing solutions and services for artists and leading the next generation of artists to a more equitable future.”

Rivera and Slade join several recent executive hires at SoundCloud.

On June 15Former Twitch Music Director Tracy Chan has left the video streaming platform to join SoundCloud as Senior Vice President of Creators.

At the time, Eliah Seton called Chan’s appointment “a game-changing addition to [the] leadership team at SoundCloud”.

Above June 6Jennifer Caserta has been appointed SoundCloud’s Head of Human Resources, tasked with driving strategic human activities at the company and managing employee branding for SoundCloud’s global team.Worldwide music business