A federal appeals court has frozen FDA ban on Juul products Friday after the company applied for an emergency administrative leave. On Thursday, the US regulator take far-reaching action against the e-cigarette maker, effectively killing their ability to access the US market.
The sojourn will essentially be used to buy time until the case can be justly heard by the court, although it “should not be construed in any way as a judgment of treatment,” according to court documents.
The FDA took action against Juul after the company failed to provide sufficient evidence that its products were safe enough as an alternative to smoking. The regulator said that Juul’s document left it with “important questions.”
According to a report from the Wall Street JournalJuul is considering filing for bankruptcy if the FDA order cannot be reversed.
Following the FDA’s order, Juul’s managing director Joe Murillo said that the company will pursue the stay and plans to appeal the regulator’s decision.
“In our applications, which we submitted more than two years ago, we believe we have appropriately described the toxicity profile of JUUL products, including comparisons with other drugs. flammable leaves and other vapor products, and believes that this data, together with all the evidence, meets Murillo’s stated statutory standard of being ‘appropriate to protect public health.
Juul’s rivals Reynolds American and NJOY Holdings will continue to sell their own vape products in the US after receiving the FDA’s prior approval. authority which Juul himself did not secure.
