K-Pop promoter Powerhouse, which has worked with BTS, BLACKPINK and MONSTA X, strikes strategic partnership with AEG Presents
Since 2008, Seoul and Los Angeles-based K-Pop touring and marketing agency Powerhouse has worked with some of K-Pop’s biggest names, including BTS, BLACKPINK, MONSTA X, and TOMORROW X CÙNG.
In 2018, Powerhouse, founded by journalist turned concert promoter CS Hah, produced 15 concerts for BTS’ 2018 Love yourself travel to America, was claimed to be the most arena concert ever performed on a single US tour by a K-pop group.
Now, the company has a strategic partnership with the US music promoter Gifts AEG to collaborate on all aspects of the live K-pop business including touring, production, marketing and media.
With this new partnership, AEG Presents and Powerhouse, who have worked closely together for 13 years, say that they “look forward to building on what has been a fruitful partnership in the K-market” pop diversity and prosperity”.
The press release announcing the partnership notes that “the alliance offers new growth opportunities for both companies across North America, Europe and Asia.”
AEG Presents and Powerhouse began working together in 2010, producing the SM Town Concert at the Staples Center, which sold out 12,500 tickets in “just minutes” according to the companies.
Since then, the two companies have collaborated on K-pop tours including BTS’ 2017 Wings tour North American arena show and 2018 Love yourself MONSTA X’s world tour and epic 2018 Connected world tour.
Over the past five months, Powerhouse and AEG Presents have produced and promoted four tours for prominent K-pop groups BLACKPINK, Tomorrow X Together, ENHYPEN and ATEEZ.
This year, BLACKPINK has sold out 14 arenas in North America, plus 10 more in the UK and Europe.
Tomorrow X Together performed eight sold-out shows in two months. ENHYPEN sold out 7 arenas in October 2022, and ATEEZ sold out 11 arenas during their North American tour that ended earlier this month. AEG Presents says all four artists are looking forward to a world tour in 2023.
Since 2012, Powerhouse, founded by journalist turned concert promoter CS Hah, has been a partner of CJENM’s KCON, billed as “the world’s largest K-pop festival”.
“The K-pop market that has proven its depth and breadth is more mature than ever, and I hope that our launch of this official partnership with AEG Presents can help K-pop grow. grow to reach new horizons across regions.”
CS Hah, great power
“Over the past two decades, K-pop has evolved into one of the most popular genres in the global music industry,” said CS Hah, CEO and President of Powerhouse.
“The K-pop market that has proven its depth and breadth is more mature than ever, and I hope that our launch of this official partnership with AEG Presents can help K-pop grow. grow to reach new horizons across regions.”
CS Hah and Powerhouse have a track record that speaks for itself.”
Gary Gersh, Gift of AEG
Gary Gersh, President of AEG Global Tour and Talent Show, said: “CS Hah and Powerhouse have a track record that speaks for itself.
“Powerhouse has tapped into what is becoming an ever-expanding international market for K-Pop, and we’re excited to build on the already strong foundation between the two companies.”
Adam Wilkes, President and CEO, AEG Asia Pacific added: “Powerhouse and AEG Presents have a great history together and our partnership has only deepened as the barriers rise. continues to disappear among the global music markets. This feels like a logical progression in our ongoing partnership.”Global Music Business
