Kim Kardashian West’s shapewear model, Skims, is collaborating with Fendi on a brand new clothes assortment, the businesses mentioned on Monday.
The brand new assortment of body-hugging attire is slated to be launched on November 9 and was collectively designed by Kardashian West and British designer Kim Jones, mentioned Fendi, LVMH’s Italian luxurious style home.
The transfer comes as luxurious labels search to generate buzz in a crowded media panorama by signing on celebrities together with rappers and Ok-pop stars, with an eye fixed to tapping into their broad fan bases.
Skims, which in April was valued at $1.6 billion, has gained reputation with youthful customers since its launch in 2019 by Kardashian West, helped by the fact star and businesswoman’s large social media following.
Fendi has beforehand labored with rapper Nicki Minaj and artist Joshua Vides.
Kim Jones, who can be creative director of menswear collections for Dior, one other LVMH-owned label, is thought for his aptitude for constructing model warmth within the luxurious sphere by way of tie-ups with artists, fashionable tradition figures and labels.
Jones introduced on rapper Travis Scott to co-design the spring males’s assortment for Dior, for instance, and teamed up with Donatella Versace on a “Fendace” assortment that introduced collectively Fendi and Versace designs.
The Italian labels closed Milan style week final month with types that combined Versace’s Greek key motif with the Fendi monogram.
📣 For extra life-style information, comply with us on Instagram | Twitter | Facebook and don’t miss out on the most recent updates!
