Kotak says customers can apply for the card online through the bank’s app, online banking and website.
New Delhi: Private lender Kotak Mahindra Bank and PVR Cinemas on Tuesday launched the country’s first co-branded movie debit card. “Kotak PVR debit card holders will receive a voucher to participate and accumulate points for every transaction on the debit card (at PVR and outside PVR), with no limit on the number of points earned,” the company said in a statement. general announcement. “Points can be redeemed year-round on PVR movie tickets and/or food and drink at PVR,” they added.
The release adds that users “will be automatically enrolled in the PVR Privilege Plus program with enhanced benefits.”
Puneet Kapoor, President – Products, Alternative Channels and Delivering Customer Experience, Kotak Mahindra Bank, said, “The first signs of recovery in the entertainment industry are visible as cinemas report. higher viewership and audiences eager to experience the magic of the big screen once again There is a shift in customer aspirations from value buying to experience seeking and Kotak & PVR will unleash the strong growth potential of the multiplex industry by providing a rich product service that delivers a superior movie viewing experience to our customers.”
Gautam Dutta, CEO, PVR Ltd said, “Watching movies is a shared experience spanning age groups, genders, occupations and geographies and the only co-branded debit card will allow PVR’s access to Kotak’s large customer base and reach will help reach loyal customers It will help us further leverage the potential of the PVR Privilege Program, the loyalty program with India’s first fully digital cinema where Kotak PVR Debit Card holders get faster PVR reward points when spending on movies.”
“The first year entry fee and subsequent annual maintenance fee for the Kotak PVR Movie Debit Card is Rs 499 plus tax,” the joint statement said.
Kotak says customers can apply for a debit card online through the bank’s mobile app, online banking, website or by visiting any branch worldwide.
