Luis Bonilla has been promoted to Chief Technology Officer at Performing Rights Organization of the United States SoundExchange.
Bonilla’s new role at SoundExchange puts him in charge of the company’s technology and infrastructure.
Previously, he served as the company’s Senior Vice President of Operations.
SoundExchange says that Bonilla will manage the creation and scaling of its tools for better digital performance royalty collection and distribution.
Since joining SoundExchange in 2011 as Senior Director of Distribution Services, the company says Bonilla has led the transition from quarterly to monthly royalty distribution and redesign. its royalty distribution processes and technologies.
He has also led bilateral exchanges with foreign collective management organizations and led an overhaul of SoundExchange’s international collection and distribution services.
Bonilla also led the development of SoundExchange’s Business and Analytics methodology, helping to better inform the company’s data interface.
Prior to joining SoundExchange, Bonilla ran the IT department at Artistas Intérpretes Sociedad de Gestión, the organization that manages audiovisual performers in Spain.
Bonilla is also on the Board of Directors of DDEX, the international organization dedicated to improving the exchange of data and information in the music industry.
“Luis’ vast institutional knowledge, deep expertise and proven leadership record make him an invaluable asset to SoundExchange.”
Michael Huppe, SoundExchange
Commenting on Bonilla’s promotion, SoundExchange President and CEO Michael Huppe said: “Luis’ vast institutional knowledge, in-depth expertise and proven leadership track record make him the person he is. SoundExchange’s invaluable asset.
“With more than a decade of our data and process enhancement experience, Luis is uniquely positioned to lead the new technologies that will ensure music is properly appreciated, in the United States and abroad. .”
“I am excited to begin my next chapter with SoundExchange to build on the best solutions in our segment and find new ways to leverage technology to empower creators.”
Luis Bonilla
Bonilla added: “I’m excited to start my next chapter with SoundExchange to build on our best practices and find new ways to leverage technology to empower creators.
“Ensuring creators get paid is at the heart of what we do, and I look forward to working with the dedicated tech team here to advance this mission.”
As of 2022, SoundExchange has collect and distribute more than 9 billion dollars for recording artists and rights holders.
CEO and President Michael Huppe continues to run SoundExchange, and Bonilla will report directly to him in his new role. Worldwide music business
