Mango, Europe's leading fashion brand known for its design, creativity, sustainability and technology
New Delhi: Global fashion retailer Mango has launched its summer capsule collection on Myntra, in collaboration with popular influencers Juhi Godambe, ShivShakti and Vagmita Singh. The influencers are seen in a digital film showcasing their latest collection curated by themselves under the 'From Barcelona with love' campaign.
Juhi Godambe's collection focuses on bold office wear, ShivShakti's statement pieces are tailored for the modern woman and Vagmita's collection showcases fashionable casual wear.
“This collection brings authentic Spanish style into the wardrobes of Indian customers and acts as a bridge, gracefully connecting the rich heritage and fashion synonymous with the effervescent city. Barcelona foam, precisely designed to meet the discerning tastes of Indian women. We are delighted to have this collection on Myntra,” said Venu Nair, Director, Omni Channel Business and Strategic Partnerships, Myntra.
The brand has a promotional strategy through digital channels, influencer social media and out-of-home (OOH) advertising in cities like Bangalore, Mumbai and Delhi.
Mango, Europe's leading fashion brand is known for design, creativity, sustainability and technology.
Myntra has the rights in India to Mango branded stores and sell their products online. In 2017, Myntra acquired the distribution rights in India from two former New Delhi-based DLF Brands and Mumbai-based Big Brands – now known as Apparel Group – operators. franchises of various international brands including Aldo, Bath & BodyWorks, Victoria's Secret, Charles & Keith, Tim Hortons and others.
