The marketplace model has emerged as a key element within successful omnichannel strategies for many fashion brands and retailers looking for growth.
Whether you are a brand looking to reach new customers, or a retailer hoping to expand your product offer and drive traffic, this Drapers Connects webinar explores how to master marketplaces.
We share insights from ecommerce giant Asos, and use the business’s successful marketplace launch as a case study to discuss the key challenges and opportunities for both brands and retailers.
In partnership with fashion marketplace management solution Neteven, a Lectra company, we cover topics including:
– The scope and scale of Asos’s marketplace, including the range of product categories offered and the international reach of its platform.
– How to integrate, manage and optimise through digitalisation and data.
– The criteria and processes Asos uses to maintain high standards for product and brand selection.
– The benefits and opportunities of building strong partnerships to drive success in the marketplace model.
– Future plans for Asos’s marketplace and the potential opportunities within this space.
– Challenges that brands and retailers may face in the future and advice on addressing these.
Panelists:
– Chris Peduto, head of partnership management, Asos
– Antoine Riviere, chief commercial officer, Neteven
Host:
– Graeme Moran, associate editor, Drapers
See the rest of the on demand Drapers Connects content here.
