EQ can be RIP from year 24 with MB CEO wanting to replace ICE with EV.
Source said Handelsblatt the Mercedes-Benz The board of directors is considering quitting sub-brand EQ from 2024 when it launches a new series of small electric vehicles.
The final move to remove the EQ sub-brand, introduced only in 2019 with GLC-based EQC electric crossovers, attributed to the automaker focusing all of its efforts on EV development.
If all model lines will one day be replaced by electric models, the reason is, there is no longer a need for a separate electric sub-brand.
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EQV
Answer a question from Reutersa Mercedes-Benz spokesman hinted the report was not far from the truth.
“With the goal of our parent brand Mercedes-Benz going all-electric by the end of the decade, we will be adjusting the positioning of the vehicles and, therefore, the use of the brand to be in line with the times. great, but it’s too early to know the details of this at this time,” a spokesperson told the news wire.
Mercedes-Benz has committed to being a electric-only brands by 2030but only “when market conditions permit”.
Over the past few years, Mercedes-Benz has spent a lot of time, effort and money bringing a full range of electric vehicles to market.
These include models like balanceEQB, EQC, EQT and EQV are based on platforms originally designed for internal combustion engines, while more recent models, such as EQS convertible, SUV EQS, balance sedan and EQE SUV, using a dedicated EV architecture.
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SUV EQS
We don’t know when or if these existing models will be renamed. While some manufacturers wait until model transitions to adopt the new naming structure, Mercedes-Benz is no stranger to renaming vehicles during part of their lifecycle.
In 2015, the company announced that it would rearrange the alphabet so that crossovers and specifically fit into its core sedan and hatch lineup. Thus, SLK has become SLCand ML turns into GLE.
