Israel-based music technology platform IndieFlow, described as an “Operating System for Independent Music Creators,” has raised $4 million in new funding.
The round was led by State of Mind Ventures, with participation from Oryzn Capital, Or Perry (Co-Founder of StreamElements), 5 Eyes Venture, TechStars and Moshe Gaon.
IndieFlow says it gives independent musicians the tools to “effectively organize, manage, and grow their music careers.”
The new round of funding will be used to grow the team and accelerate growth.
IndieFlow claims to be a “Shopify for musicians”, “concentrating all aspects of the business that a musician has to deal with”.
The platform provides distribution to streaming platforms, collecting payments and royalties, tracking data, scheduling, promoting and managing projects, booking gigs, and collaboration.
IndieFlow was founded in 2020, and the company claims that “thousands of musicians” have signed up to use its platform.
“When we met the IndieFlow Founders, we saw the same passion and pure ingredients as we saw when we invested in Stream Elements; Creators who want to find their way in the new digital space need tools, support, community, and monetization. ”
Andy Bellass, State of Mind Ventures
Andy Bellass of State of Mind Ventures, said: “We were obsessed with the combination of Creative Economy and Markets.
“When we met the IndieFlow Founders, we saw the same passion and pure ingredients as we saw when we invested in Stream Elements; Creators looking to find their way in the new digital space need tools, support, community, and monetization.
“We are excited to lead this seed round and help build another brand.”
“The content creation industry has undergone a major change due to the way content is consumed.”
Elad Pankovski, IndieFlow
“The content creation industry has undergone a massive transformation due to the way content is consumed,” said Elad Pankovski, Head of Growth at IndieFlow.
“Music is a mainstay in the content industry with over $50 billion in revenue from streaming and ticket sales, but it is the creators who ultimately reap these profits.
“While the change of technological tools has transformed the game and video industry, the music industry has been left behind. IndieFlow has the opportunity to grow musical creativity, and this round is a huge step forward in doing so. ”Worldwide music business
