News Publishers Are Wary of the Microsoft Bing Chatbot’s Media Diet
OpenAI’s ChatGPT tool, a startup released in November, is already known Plagiarism or just do it gently human handwriting. Several major US public school systems, including the New York City system, have banned the use of ChatGPT. Bing uses Microsoft’s AI system called Prometheus, which the company says builds on OpenAI’s ChatGPT and is fine-tuned to provide users with safer and more timely search results.
When asked at Microsoft’s media event this week about the potential for new Bing search to plagiarize a writer’s work, the company’s director of consumer marketing Yusuf Mehdi said the company “cares a lot about it.” being able to drive traffic back to content creators.” The links that the Bing chatbot includes at the bottom of each response, he said, are meant to “make it easy for people to visit and click through to those sites.” Microsoft’s Roulston declined to share information about how many of the original testers clicked through those citation links to access the source of the information.
Now publishers are considering whether to attack Microsoft again. The friendly partner who has stood by them in Congress to help them mainly against the search giant Google is currently leading in the race to bring chat technology to search.
“Unless there is a specific agreement, there is really no revenue coming back to news publications. And that’s a serious problem for our industry,” said Danielle Coffey, executive vice president and general counsel of News Media Alliance, a trade group of more than 2,000 print and online publications worldwide. world, including The New York Times And The Wall Street Journal. WIRED’s parent company Condé Nast is also part of the group.
Without any compensation, Coffey called the Bing chatbot’s attribution “less excellent for our taste”. When asked if members would consider asking Bing to stop using their content in the new search experience, she said there would be discussions on the topic.
Other news trade groups are also keeping a close eye on search chatbots. “We are deeply concerned about the role this revolutionary technology, which has the potential to do good, can play,” said Paul Deegan, president and chief executive officer of trade body News Media Canada. role in the exponential increase in misinformation. “Real journalism costs real money and negotiating fair content licensing agreements with news publishers is in the personal interest of the Big Tech platforms.”
Google and Microsoft pay a number of publishers to distribute their content in different apps and features, including select search results as required by European law. Microsoft’s MSN web portal is still a big driver of traffic and licensing sales for some publishers, and Google has pushed for a licensing regime they call News introduction provides stories for Google News and the company’s news feed app, Discover.
But the new chatbot experience powered by Bing—and a bot called Bard in Google works—offers more than just links, short previews, and thumbnails common across public platforms. turmeric. They are touted as a way of using AI to engage users in a conversation that can give them the information they want quickly, fluently, and without leaving the chat box. If web users spend more time with bots and less time clicking on links, publishers may experience a cut in revenue from subscriptions, ads, and subscriptions. introduce.