ONerpm is offering co-branding opportunities to its artists, which it says will add both marketing and revenue value to its customers.
To help drive the new initiative, the company hired marketing and branding expert Erin Dunleavy as Head of Branding.
Dunleavy started her career at Popular music group as a college intern. She then moved to the Brand Partnership department at Republic Profilewhere she worked with artists such as Ariana Grande, Jessie J and DNCE.
In 2016, Dunleavy joined island profile team in New York with a dual role, overseeing both Branding and Advertising.
She secures brand opportunities and plays key roles in Marketing and Advertising campaigns for Shawn Mendes, Demi Lovato, Bon Jovi, keshi, The Killers, Jessie Reyez, Sabrina Carpenter, etc.
“Her knowledge and passion in finding innovative and out-of-the-box ways for artists and brands to collaborate is unmatched.”
Jenna LoMonaco, ONerpm
Dunleavy will be active out One RPMof the New York City office, reporting to head of US marketing, Jenna LoMonaco.
“We are delighted to have Erin’s expertise in Branding,” says LoMonaco. “Her knowledge and passion in finding innovative and out-of-the-box ways for artists and brands to collaborate is unmatched.
ONErpm is dedicated to continually finding opportunities for our artists to grow their audiences in new ways and this is just another way we plan to do it.”
Dunleavy added: “I am delighted to be joining the ONerpm team.
“Their dedication to transparency and artist freedom is the future of the music industry. I can’t wait to work with our artists to raise their profile and bring their music to new audiences.”
ONerpm currently operates in 30 territories globally with over 470 employees, making it one of the fastest growing independent music companies in the world.
In August 2022, music industry veteran, Allison Hamamura leaves Anthem Entertainment to join ONerpm as General Manager of the Los Angeles office.
In October 2022, ONerpm Announces Launch of “Amplifier” Marketing Platforma solution that the company claims provides “information on demand and transparency” regarding its clients’ marketing campaigns.Global Music Business
