Nashville-based distribution and services company ONerpm has launched a new Digital Strategy Department.
The company says the new division will give artists “a direct social media strategy to guide them in the best ways to amplify their message and gain new ways to interact with people.” fans and increase earning potential”.
Casey Childers, a business veteran and longtime employee at ONErpm, has been promoted to lead Digital Strategy.
Based in Nashville, Childers was most recently Senior Project Manager, where she was the central marketing strategist for artists including Chri$tian Gate$, Jordi, PLVTINUM, Taylor Acorn, Elohim and Against Present.
She will report to ONerpm’s Head of US Marketing, Jenna LoMonaco.
Founded by CEO Emmanuel Zunz, headquarters in Nashville ONerpm launched in 2010 with a distribution business initially targeting Brazil as a priority market.
EQUAL explain by MBW last July in an interview with Zunz, ONerpm has grown since the start of DIY distribution. It still offers DIY services, but also invests in a smaller group of artists, like a label would do (similar to Trust model).
Some artists (those in what ONErpm calls the ‘Flying’ tier) get paid upfront and get marketing/PR/in-house playlist support to advance their careers; others (‘Next Level’) can even share copyright ownership with ONErpm and get a higher investment.
ONerpm says that its Digital Strategy team ensures “artists are reaching their greatest potential”. According to the company, in 2022, they ran tests on 15 targeted artists in various genres to develop their capabilities. YouTube revenue “based on best practices and artist engagement”.
The company claims that at the end of the three-month “trial”, all artists who completed the program saw a 100% increase in their Youtube revenue.
“Our goal is to be able to provide the help artists need to develop their social footprint in a way that is authentic and organic to them.”
Jenna LoMonaco, ONerpm
“Our goal is to be able to provide the help artists need to grow their social footprint in a way that is authentic and organic to them,” said Jenna LoMonaco, Head of US Marketing. .
“With the work of Casey and the Digital Strategy team, we can now provide direct help with social growth, engagement, and new forms of revenue. We look forward to continuing to not only provide innovative and transparent technology to ONerpm artists, but also focus on Real Artist Development by a dedicated team of professionals.”
In February, ONErpm began offering co-branding opportunities to its artists, which it says will add both marketing and revenue value to its customers.
To help drive the new initiative, the company rent marketing and branding specialist Erin Dunleavy as Head of Branding.
In October, ONerpm show a new proprietary marketing campaign technology for its customers called ‘Amplifier’ which, the company claims, provides “information on demand and transparency” regarding campaigns customer marketing.
The technology also displays information about the associated costs made by ONerpm’s marketing and advertising teams worldwide.
August, company show a new publishing management service, called ONE Publishing, which ONErpm says will “allow musicians and publishers (copyright holders) to manage catalogs and collect publishing royalties from around the world.” anywhere in the world easily and transparently”.Global Music Business
