Patrick Moxey has formed a new musical group and has signed a “strategic global alliance” with Warner Recorded Music for two key record labels.
The deal, which includes Payday Records and the newly created Helix Records, will see Warner Recorded Music handle global digital distribution through its independent service arm ADA Worldwide and include the option to parties co-sign new performances.
Helix Records, the group’s new flagship electronic dance music label, which officially debuted this week at Miami Music Week, has signed a number of popular new artists.
They include electronic duo Snakeships, Anglo-Australian band AR/CO, legendary producer/dj Marshall Jefferson, and DJ Susan.
Helix and Payday Records have offices in LA, New York and London with a strong team of 36 including marketing and advertising in Canada, Sweden, Germany, France and Australia.
This includes a dedicated sync team in each of those offices.
Both Helix and Payday say they will work closely with Warner Recorded Music and ADA in the future to maximize audience reach and commercial opportunities.
The new alliance also allows Helix, Payday and the non-US Warner Music territories to license music to each other and “opens the door to creative collaboration” between Helix and the artists on the roster. Warner Music, according to Warner.
Legendary Hip-hop and R&B label Payday Records, which celebrates its 30th anniversary this year, is one of the longest-running independent hip-hop and R&B labels in the world and has helped launch the The career of artists includes Jay-Z, Yasiin Bey fka Mos Def (through his first group UTD), Showbiz & AG, and Jeru the Damaja.
Founded by Patrick Moxey in 1992, the label has also released records by DJ Premier, 2 Chainz, A$AP Ferg and others.
Today’s announcement follows news in January that Sony Music Groupbuying Full ownership of the legendary dance label Ultra Records, with Moxey exiting the label and David Waxman taking over as Chairman.
To speak on the MBW Podcast in January, Moxey detailed the reason for the upcoming sale Sony:
“It eventually got to a place where I really wanted to go back to my independent roots. And I’m super excited to be 100% independent again,” he said.
“We are really excited to be working with Patrick Moxey and the team at Helix.”
Snakeships, Helix Records
Snakeships said of signing to Helix Records: “We are really excited to be working with Patrick Moxey and the Helix team.
“This year, we are launching our upcoming project, in electronic/hip-hop and R&B styles. It’s great to be part of a strong indie label again and we’re hoping to bring this music to market. “
“This new alliance with the team at Warner will ensure our brands and the artists we represent receive the best global distribution and opportunities available, and we also look forward to bringing together strengths and collaborate on contracts, remixes, etc.”
Patrick Moxey
Patrick Moxey said: “This new alliance with Warner Music heralds an exciting new phase for our recording activities.
“With its brand new label Helix Records, it will be the multi-territorial independent home to the world’s best new electronic dance music from day one, alongside Payday Records, which celebrates three decades as a hip label Top indie hop, we’re in great shape moving forward with our next adventures!
“This new alliance with the team at Warner will ensure our brands and the artists we represent receive the best global distribution and opportunities available, and we also look forward to bringing together strengths and collaborate on contracts, remixes, etc.”
“Patrick and his team have built some of dance music’s most influential brands.”
Max Lousada, CEO, Warner Recorded Music, added: “At Warner, we provide an environment where original creators, maverick thinkers and independent spirits can thrive. and create a new platform.
“Patrick and his team have built some of dance music’s most influential brands. They discovered exceptional, diverse talent and took a bold, entrepreneurial approach to growing their careers. We are delighted that he has been chosen to partner with us to start the next chapter of Payday and create a dynamic new identity with Helix. ”
“This is exactly the kind of relationship that makes ADA so signature, one that opens up a whole new world of possibilities and gives artists the power to pioneer the future of music. music.”
Cat Kreidich, President, ADA Worldwide, said: “I’ve known Patrick for many years, and I look forward to bringing together his amazing team of artists and his brilliant team with worldwide expertise, tools and service. our demand.
“We are delighted to both amplify the iconic Payday label and help drive the launch of his new business.
“This is exactly the kind of relationship that makes ADA so signature, one that opens up a whole new world of possibilities and gives artists the power to pioneer the future of music. music.”Worldwide music business
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