Paul Trueman joins artist marketing platform un:hurd as COO, Hazel Savage joins firm’s Board of Directors
UK-born artist marketing platform un:hurd has announced two new high-profile appointments, with respected music industry executives Paul Trueman and Hazel Savage joining the platform.
Trueman joins as the newly formed COO, while Savage joins the company’s Board of Directors.
The following recent news of the company seven numbers investment round led by founder and chairman of Kobalt Music, Willard Ahdritz.
Paul Trueman joins as the newly formed COO, tasked with building un:hurd’s bespoke and automated marketing solutions and business strategies, in addition to focusing on organizational structure and processes when “the company is ready to scale,” according to a press release.
Before joining un:hurd, Trueman was the General Manager at GREATruns UK and International advertising and marketing teams.
Started in 2013 when AWAL was part of Kobalt music grouphe helped scale the company globally and oversaw global marketing campaigns for the likes of Little Simz, Gerry Cinnamon, Lauv, girl in red, Nick Cave & The Bad Seeds, Tom Misch, etc
Hazel Savage, meanwhile, has joined un:hurd’s Board of Directors, offering “strategy, insight and vast experience,” according to the company.
The company of the CEO, Musiio recently buy via sound cloud where she works as the Vice President of Music Intelligence.
un:hurd says it uses proprietary technology and AI to turn music and social data into “impactful advertising campaigns” for artists and brands.
The platform has worked with what it says are “some of the biggest artists and influential record labels in the world,” along with partnering with more than 25,000 emerging artists to grow and develop an audience. as well as their careers.
“I couldn’t be more thrilled to join Alex and the unimpeded team on this exciting journey!”
Paul Trueman
Paul Trueman said: “I couldn’t be more excited to join Alex and the un:hurd team on this exciting journey! As our industry continues to evolve at such a rapid pace, independent artists, record labels and managers need a partner that can truly benefit them.
“un:hurd’s focus and emphasis on building data-driven marketing and advertising tools from both a technology and store perspective is truly unique and promises to level the playing field for artists.” doctor at every stage of their career.”
“I think Alex and I have really complementary skills and work styles, so when Alex asked me to do them all, it was an easy choice!”
Savage Hazel
Hazel Savage, Vice President of Music Intelligence, SoundCloud, added: “I am delighted to be asked to join the Board of Directors. Alex and I have worked closely together for a while since I invested in the company as an ‘angel’, I think Alex and I have very complementary skills and working styles. so when Alex asked me to invest it was an easy choice. !
“I can’t wait to see continued growth over the next 12 months, this is really a great place to be. And with a great new team of staff, including Paul on board, I feel like being unencumbered is great for success.
“The experience that Paul and Hazel bring from both marketing, management, and technology backgrounds is invaluable to those unchallenged.”
Alex Brees, un:hurd
Alex Brees, founder and CEO of un:hurd, said: “The experience Paul and Hazel bring from their marketing, management and technology backgrounds is invaluable to un:hurd.
“We are scaling quickly and constantly innovating, so having people like Hazel and Paul back our growth alongside investors allows us to make informed decisions. smarter, faster decisions, thereby helping us continue to progress with speed and care in equal measures.”Global Music Business
