The brand will launch a swimwear edit later this month that will be available on ecommerce platform Brands at M&S.
Pour Moi first joined the platform in October 2023 with a selection of lingerie items, such as the St Tropez bra (retail price £28) in core colours, as well as a new purple and blue colourway. The style has sold more than 1 million units since its launch in 2005.
Included in the swimwear edit will be the collection of Ocean Breeze items such as an underwired padded halter top and frill fold-over brief, the range of Palermo styles, including the non-padded top and padded tankini, as well as styles from other ranges.
Retail prices range from £22 for the frill fold-over brief to £45 for the padded tankini.
Michael Thomson, founder and CEO of Pour Moi, said: “The reaction to Pour Moi launching on Brands at M&S has been amazing. I’m thrilled that our lingerie has been so well received and therefore I’m looking forward to seeing the response from customers. I can’t wait for everyone to feel fabulous.”
Flora Harris, swimwear buyer at Pour Moi, added: “[The team is] incredibly pleased with the reaction so far on Brands at M&S. Our edit of lingerie has been so well received and we know our swimwear will be, too.
“Our innovative swimwear has been designed with a host of supportive features and cut to fit, flatter and help everyone feel fabulous. We are launching some amazing new styles for SS24, including Ocean Breeze and new prints for some customer-loved styles like Palermo, and Getaway. “
