Actress Gwyneth Paltrow enters the courtroom in Park City, Utah, on March 24, 2023.
Rick Bowmer | beautiful pictures
What is quiet luxury?
Marked with expensive materials with deep tones, quiet luxury, also known as Stealth Wealth“Absolutely no logos and anything too conspicuous,” said Thomaï Serdari, a professor of marketing and director of the fashion and luxury program at NYU’s Stern School of Business.
“Luxury brands rely on the quality of materials and they have techniques that are very special to them,” she says, such as cuts, stitching or other small details that only people very familiar with. belonging to a particular newly recognised item. “That becomes a differentiator for those in the know,” says Serdari.
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In her daily courtroom appearances, Paltrow donned high-end brands like Celine and The Row along with $1,450 black Prada boots and carried a $325 notebook. by Smythson with the company’s signature blue color.
“We had access to these semi-private moments, and we wanted to copy their style,” says Serdari.
Actress Gwyneth Paltrow leaves the courtroom where she was accused of stabbing Terry Sanderson during a family ski vacation in 2016, Park City, Utah, March 21, 2023.
Rick Bowmer | afp | beautiful pictures
Of course, refined luxury is not new.
On the heel of financial crisis“People with money want to be a little more gentle,” says Serdari. She added that in the decade and a half since then, fashion has gotten bigger and bolder.
Now, stealthy enrichment is reborn once again as Americans’ economic plight becomes increasingly divided following the so-called K-shaped The recovery made the wealthiest Americans even better off than before.
This time, however, there’s an even softer tone, despite the pricier price tag.
One of the central characters of “Succession” even mocked a Burberry plaid tote bag retails for $2,890called the luxury bag “ridiculous”.
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Can the typical American buy a $600 Loro Piana cashmere baseball cap, like the one worn in “Succession”? “I really doubt it,” Serdari said.
Fortunately, the quiet luxury trend isn’t about buying the exact item but instead recreating the look with well-fitting pieces, in neutral or monochrome tones, she says.
Carolyn McClanahanA certified financial planner and founder of Life Planning Partners in Jacksonville, Florida, recommends buying some of the signature staples, such as coats or bags, on sale. or from a local consignment store, and pair them with cheaper jeans and t-shirts. shirt from Target or Walmart — just like Roman Roy did in the final season of “Succession”.
McClanahan, who is also a member of the Association, added: “This quiet luxury, without the brand name and logo, is ‘out of date’. CNBC’s Advisory Board.
Like economy slow and persistent inflationary making many Americans feel too skinny, it’s time to move away from the “keep up with the Joneses” mentality.
“Look for things that are quality and last longer — that’s better than junk,” says McClanahan.
