Across the brand’s range of hoodies, tees, homewares, and more, you’ll find inspirational Spanish and English mantras like “Mujeres is magic” and “Brown is great” beautiful” — the same mantras Gomez wrote for herself to navigate a particularly difficult period of her life. But while Viva La Bonita is rooted in Latinx culture, the family helped plant the seeds. She credits her grandmother’s strong work ethic and joy of doing what she loves as one of her biggest inspirations, and it was she who lent Gomez the $500 needed to get it. future business – she joyous – off the ground. Since then, she is determined to work to make her dream of starting a business come true.
