The world economic situation is better, but that has not stopped the super luxury brand Rolls royce car from posting a new record annual sales results.
The brand recorded 6021 sales last year in 50 countries, up 8% from the old record of 2021. The company says it is working on an order book that runs until 2023 on all its car models.
The Cullinan SUV has cemented its position as the most in-demand Rolls-Royce, but what’s interesting is that the Ghost is the best-selling model in Asia-Pacific.
Of course, true sales volume is never the goal in the game for top-tier brands, and Rolls-Royce says its coach-built, custom commission is also at a premium. record.
The success of the company’s Goodwood customization program means the average transaction price of a custom Rolls-Royce in 2022 is half a million euros ($770,000).
CEO Torsten Müller-Ötvös said: “The year 2022 is an important year for Rolls-Royce Motor Cars.
“We don’t just reveal Rolls-Royce Ghostsour brand’s first all-electric model to the world, and the first year that we delivered more than 6,000 cars in a 12-month period, with strong demand across our product portfolio. our products.”
Rolls-Royce has seen strong year-over-year growth in the Middle East, the brand’s largest region for custom commissions.
The Americas saw significant growth in 2022 and remains Rolls-Royce’s largest single region, with most markets posting higher sales than the previous year.
Despite the geopolitical challenges affecting Europe – and the company suffering as a result of the suspension of sales in Russia – the region grew overall in 2022 with record sales in several markets. Schools include the UK and Germany.
The Asia-Pacific region also posted higher-than-ever sales, despite a slump in the vast (COVID-affected) China market – Rolls-Royce’s second largest market – while Korea and Japan grew.
Meanwhile, Rolls-Royce’s sales in Australia last year reached 60 units, up 25% year-on-year. That means Australia accounts for 1% of corporate volume.
“While we are not immune to global challenges and economic headwinds, thanks to a balanced sales strategy worldwide, we are cautiously optimistic,” said Mr. Müller-Ötvös. that 2023 will be a year of strong growth for Rolls-Royce.”
“…No, we haven’t seen any slowdown in orders yet [given world events]he added in the following press conference.
