A few years before Charles Rolls met his future business partner, Henry Royce, he had already set a record for the potential of electric propulsion. That’s right, by 1900, electrification was all over the cards, and half of what would become the world’s pioneering luxury auto brand agreed wholeheartedly with the idea—until when the oil business does the nefarious and drives new engines. industry towards petroleum.
Obviously, lead-acid batteries in those days were huge and not particularly efficient, and Rolls was skeptical about the infrastructure that would be required. That’s still a problem 120 years later, depending on where in the world you go, but it’s a problem that most likely won’t trouble owners of a new Rolls-Royce Specter. Because, as Rolls-Royce CEO Torsten Müller-Ötvös told WIRED, the average Rolls customer has seven cars in their garage. In a life filled with enviable luxury, being able to move between electric Ferraris, Range Rovers or Rolls-Royces is just one of the less taxing decisions of the day. A vehicle to suit every occasion, then.
Photo: Mark Fagelson/Rolls-Royce Motor Cars
Ghosts have been around for a long time. The company experimented with BEVs in 2011, but while Phantom once may have provided a proof of concept, it also has a negligible 100-mile real-world range. In 2016, the entire brave drug quota created a striking, eerie image Concept 103 EX. Müller-Ötvös says, only now is the world of Rolls-Royce and electrification Final converging. The the spectre total is.
It’s a huge four-seat super coupe, effectively replacing the old Phantom Coupe (now a prized asset) and the smaller Wraith. Rolls has successfully reduced the average customer age from 56 to 42 over the past decade, a demographic repositioning helped by a boom in technology and the popularity of the brand. for the leading lights of hip-hop. The Specter will only speed that up, as it is arguably the most beautiful car the company has produced since the company was acquired by BMW in the late 90s.
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Photo: Rolls-Royce Motor Cars
It’s a huge statement that, in every sense, is 5 meters long and 2 meters wide. From behind the wheel, the superyacht’s parallels are clear: You don’t drive a Rolls-Royce as much as giving commands from the cockpit and charting a route past the little ones. There definitely needs to be a degree of chutzpah here.
