SAG-AFTRA strikes new deal with major labels on sound recordings, including protections for AI use
Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has reached a tentative multi-year agreement with major record labels on a new recording deal.
This agreement continues the National Fair Practices Code for Sound Recordings and covers the period from January 1, 2021ARRIVE December 31, 2026include Warner Music Group, Sony Music Entertainment, Popular music group, And Disney music groupaccording to a press release on Friday (April 12).
Although it still requires ratification by SAG-AFTRA members, the agreement is a significant development for recording artists because it establishes protections for what the union calls behave ethically and responsibly” in the use of artificial intelligence technology.
The agreement requires “clear and visible consent” for the use of the artist's voice in AI-generated content, along with minimum compensation and details about the intended use. AI clone.
SAG-AFTRA represents approx 160,000 actor, announcer, television journalist, dancer, DJ, news writer, news editor, presenter, puppeteer, recording artist, singer, stunt performer , voiceover artists, influencers and other entertainment and media professionals. It has national offices in Los Angeles and New York and local offices throughout the United States.
The agreement between the association and major record labels comes six years after they renewed their recording agreement.
“SAG-AFTRA is a firm believer that while technology can enhance the creative process, the essence of music must always be rooted in authentic human expression and experience.”
Duncan Crabtree-IrelandSAG-AFTRA
For the first time, the updated agreement establishes a “collective bargaining barrier” that protects singers and recording artists from unethical or irresponsible exploitation of their voices through AI technology .
In addition to AI protections, the agreement provides many benefits for artists, including increased Minimum paymentimproved health and retirement benefitsand the increase of percent of streaming revenue towards the contribution of artists.
“This is a testament to our shared steadfast commitment to working together to protect the rights, dignity and creative freedom of our members,” he said. Duncan Crabtree-IrelandSAG-AFTRA National Executive Director and Chief Negotiator.
“This agreement ensures that our members are protected. SAG-AFTRA is a firm believer that while technology can enhance the creative process, the essence of music must always be rooted in authentic human expression and experience.”
“We are delighted to reach this agreement with SAG-AFTRA and continue our strong partnership as we enter this exciting and rapidly evolving new era for music and artists.”
Record label negotiating committee
Crabtree-Ireland added: “We look forward to working alongside our industry partners to foster an environment where innovation enhances, not diminishes, the unique value of our contributions. every artist to our rich cultural tapestry.”
The Record label negotiating committee added: “We are delighted to reach this agreement with SAG-AFTRA and continue our strong partnership as we enter this exciting and rapidly evolving new era for music and the arts. doctor.
“Together, we will chart a successful path forward, seizing new opportunities and facing common challenges, underpinned by our shared values and commitment to innovation. human art.”
The agreement comes at a time when AI technology is increasingly being developed. used in music productionadvanced concerns among artists about the possibility of job displacement and the unauthorized use of their voices. The agreement shows a growing recognition of the need to protect artists in an evolving music industry.
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