Six to Start, The World’s Leading Gamified Fitness Company, Acquired by Australian-Listed OliveX In US$9.5m Deal

• Six to Begin is being acquired by digital well being and health firm OliveX Holdings Ltd.
• UK-based Six to Begin is a specialist developer and content material creator of game-like tales for well being and health.
• Six to Begin owns the Zombies, Run! smartphone expertise and is the world’s bestselling gamified health utility, with over 8.5 million downloads.

London, UK – 8 March 2021. UK firm Six to Start Limited (Six to Begin) is happy to announce that it’s being acquired by OliveX Holdings Limited (NSX: OLX) the digital well being and health firm. OliveX will purchase 100 per cent of the issued shares of Six to Begin for an preliminary money and share consideration equal to US$6,650,000 and deferred, performance-based, consideration in money and shares of as much as US$2,850,000.

Six to Begin is an award-winning UK-based sport developer and health expertise firm which creates immersive and motivating smartphone audio tales and gaming experiences together with Zombies, Run!, The Stroll, and Zombies, Run! 5k.

Zombies, Run! picture

Zombies, Run! is the world’s main gamified well being and health app with a mean 300,000 lively customers per 30 days, roughly 50,000 paid subscription customers, and a digital health platform with augmented actuality capabilities which have been recognised as finest in school. Multi award-winning novelist Naomi Alderman is the principle creator of Zombies, Run!

Six to Begin’s gamification property embrace mental property, content material creation and distribution channels which might be strategically essential to OliveX because it continues to commercialise its KARA Good Health mirror – an interactive mirror that updates with reside and on-demand exercise lessons.

As a part of the acquisition, Adrian Hon, CEO and founding father of Six to Begin will turn into Chief Innovation Officer at OliveX while persevering with in his position as Government Director of Six to Begin, additional driving its development and the execution of the corporate’s innovation technique.

Adrian Hon, CEO, Six to Begin stated: “Six to Begin has constructed a robust enterprise mannequin and an enormous subscriber base of loyal customers for our apps together with Zombies, Run! and our development technique is an ideal match with OliveX. We’ve each created modern, game-changing expertise that, when mixed, will actually advance the way forward for digital health making the

OliveX suite of merchandise and options really world main. I’m extremely excited to affix OliveX as Chief Innovation Officer, and I’m actually wanting ahead to what lies forward.”

In relation to the acquisition, Hong Kong primarily based Keith Rumjahn, CEO, OliveX stated:

“At OliveX we’re obsessed with making health enjoyable, and that’s precisely what Six to Begin does. With common revenues per paid subscriber exceeding £25 a yr, and with actual development potential, Six to Begin will deliver speedy worth to OliveX. Most significantly although we see huge profit of their international, loyal, subscriber base and the group’s product design and monetisation experience.”

Tim Cooke, Chairman, and Jo Goodson, Non Government Director, Six to Begin, stated: “Adrian and his group have demonstrated the creativity and power of the UK video games trade with the globally recognised model Zombies, Run!

“Six to Begin’s story-driven video games have proved extremely common in the course of the pandemic-driven lockdowns now that well being and health are on individuals’s minds greater than ever. Publish lockdowns, Six to Begin will proceed to assist tens of millions obtain their enjoyable and health objectives by combining immersive and fascinating on-line experiences with the actual world, alongside large corporations equivalent to Zoom, which have proven how integral they’ve turn into to individuals’s lives.”

OliveX intends to undertake a capital elevating to boost a minimal of A$6,000,000 (earlier than prices) within the coming days which is able to fund its preliminary money obligations beneath the acquisition and supply further working capital. As well as, OliveX maintain a gathering of shareholders sooner or later to acquire any crucial shareholder approvals (together with in relation to the difficulty of shares and efficiency rights beneath the Acquisition).

ENDS

Notes to Editors:

The important thing phrases of the Acquisition are set out right here: https://www.nsx.com.au/ftp/news/021739302.PDF

Zombies, Run! Trailer – https://www.youtube.com/watch?v=niby3esOXdY

For extra data, please contact:
Six to Begin
Adrian Hon
Chief Government Officer
adrian.hon@sixtostart.com

or

Tim Cooke
Chairman
timcooke@devonhurst.com

Olivex
Xavier Kris
Government Director
xavier.kris@olivex.ai

About Six to Begin
Six to Begin is an unbiased sport developer primarily based in London, specialising in story-like video games and game-like tales. Their newest video games embrace Zombies, Run!, the world’s finest promoting smartphone health app, and The Stroll, the primary smartphone health sport funded by the UK’s Division of Well being.

Six to Begin was based in 2007developing video games involving tens of millions of gamers for Channel 4, the BBC, and Muse, together with cutting-edge fiction for Penguin and Macmillan. The corporate additionally conducts analysis and growth for corporations together with Disney Imagineering, Microsoft, and the British Museum.

For extra data, please go to www.sixtostart.com and to see the 2020 Zombies, Run! trailer please go to: https://youtu.be/niby3esOXdY

About OliveX Holdings Restricted
OliveX is a digital well being and health firm promoting modern merchandise and purposes to ship a novel person expertise utilizing synthetic intelligence, gamification and premium content material. With its flagship product the KARA Good Health Mirror and related subscription-based purposes, OliveX offers a platform that hyperlinks and engages customers with manufacturers, influencers and health coaches and that allows any house to turn into a private health studio. OliveX has a market attain that spans over 170 international locations.

For extra data, please go to www.olivex.ai

About KARA Good Health
KARA Good Health is OliveX’s digital utility that delivers premium, on demand and reside well being and fitness-related content material and lessons from superstar trainers and wellness influencers throughout the globe. KARA Good Health enhances the KARA Good Health Mirror and collectively the merchandise present an entire {hardware} and software program resolution that harness synthetic intelligence and expertise for at-home health.

For extra data, please go to www.karasmartfitness.com

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