Snap, which now has 750m monthly users, expands augmented reality partnership with Live Nation
Snap is strengthening its partnership with live countryannounced that it will expand its augmented reality (AR) service at live music festivals.
The latest Live Nation alliance comes almost a year after Snapchat form a multi-year alliance with Live Nation to “enhance performance beyond the stage and screen” through immersive, custom-built AR.
Snap has 750 million monthly active users.
Social media platforms revealed in the process Snap Partner Summit 2023 that it’s currently bringing customized AR experiences to 16 festivals, including Governors Ball in NY and Lollapalooza Paris.
According to Snapchat, its latest multi-year partnership with Live Nation “will elevate performances off stage and screen” while creating “a deeper connection between artists and fans.” ” through immersive, custom-built AR.
“Fans can open Snapchat Cameras at select concerts for an AR experience that is seamlessly integrated into the experience of attending a concert. show, extending the artist’s creative canvas to the crowd and helping to create unique and memorable moments.”
Snapchat
“Fans can open Snapchat Cameras at select concerts for an AR experience that is seamlessly integrated into the experience of attending a concert. show, expand the artist’s creative canvas to the masses and help create unique and memorable moments,” Snapchat speak.
Snapchat has been developing new AR services through its creative studio, Arcadia. Tools include 3D maps of music festival venues, AR lenses, and extensive online and offline experiences.
The ‘Snap Map’ feature will allow users to capture moments, share their location with friends and navigate landmarks and hotspots around events.
Snapchatters will also be able to use the new ‘AR Compass’ with maps to find stages and locations around the festival site.
Meanwhile, through the new, recent ‘AI-Generated Lens’ show on Microsoft Teams, festivalgoers will be able to transform themselves into an animated sci-fi scene through the ‘Cosmic Lens’.
“At festivals, attendees will be able to use AR to try on merchandise, find friends, and explore exclusive landmarks around the festival grounds,” the platform says.
These features will be available at the following Live Nation-sponsored events:
Beyond Wonderland Southern California (San Bernardino, CA)
- Electric Chrysanthemum Festival (Las Vegas, NV)
- Creamfields South (Hylands Park, UK)
- Picnic roots (Philadelphia, PA)
- Governor’s Ball (New York, NY)
- Bonnaroo Arts & Music Festival (Manchester, TN)
- Festival Day Trip (Long Beach, CA)
- Wireless Festival (Finsbury Park, UK)
- Lollapalooza Paris (Paris, France)
- Rolling Noisy Miami (Miami, FL)
- Lollapalooza (Chicago, IL)
- Creamfields North (Daresbury Estate, UK)
- Reading Festival (Reading, UK)
- Leeds Festival (Bramham Park, UK)
- Lights On (Mountain View, CA)
- Austin City Limits (Austin, TX)
In addition to its partnership with Live Nation, Snapchat also announced that it has partnered with Disguise, an event visualization and virtual production technology company, to bring Snap AR to select locations and tours .
Through the partnership with Disguise, audiences will be able to view AR images through Snapchat cameras that interact with the production of the images on stage. This technology will be provided by Disguise RenderStream.
Snapchat is also working with DJ Kygo to create AR experiences for some of his concerts this summer.
This summer, we’ll be partnering with world-renowned DJ Kygo to revolutionize the way people experience live music, bringing the best of Snap AR to every arena.
Snapchat also revealed during its recent Partner Summit that creators with at least 50,000 followers, 25 million monthly Snap views, and posting at least 10 Stories per month, may be eligible to participate. New Story revenue sharing program.
This program places ads in Creator Stories and creators may receive a portion of the revenue from the ads.
“This program is in addition to increasing the total number of rewards available to creators for producing the top Spotlight Snapshots.”
The launch of the new show comes just days after Snap launched new music license agreement with a number of global music distributors and copyright holders to further expand its music library.
Snapchat already has existing licensing agreements with major record labels and music publishers like Popular music groupGlobal Music Publishing Corporation, Sony Music Entertainment, Music Publisher Sony, Warner Music Corporation And Warner Chappellas well as independent record labels like Kobalt, distrokid And BMG.
Global Music Business
