Snapchat launches new lens to honor Vasant Panchami and Saraswati Puja

Multimedia instant messaging app Snapchat has rolled out several AR experiences to mark Vasant Panchami (aka Basant Panchami) or Saraswati Puja, as India gears up for spring. These new localized lenses along with specially themed Bitmojis will help capture the joy of this festive period and pay homage to Goddess Saraswati.

The new lenses give Snapchatters a splash of festive designs and ‘Happy Vasant Panchami’ wishes to those who view it.

Snapchat added a new lens for users to pay homage to Goddess Saraswati
Image credit: Snap

There will also be a section in Lens Explorer dedicated to all of the community-produced Vasant Panchami special lenses from February 4 to 6.

This will include a new Vasant Panchami lens developed by Mohnish Raut, an online lens creator who is part of the original Lens creators at Snapchat. He’s previously delivered some unique lenses that showcase his creativity and skills as a lens creator on Snapchat.

From a multitude of colorful lenses, everyone can create and share their own unique greetings.