Microsoft is reportedly looking to let advertisers insert ads into free Xbox games. This program is expected to launch in the third quarter of this year.
Based on Business Insider, these ads may show up as billboards rendered in a racing game. However, it cannot be confirmed whether these ads will expand to avatars or video ads.
Interestingly, Microsoft is said to have no intention of cutting advertising revenue and is more interested in building out Xbox’s ad network, as it is said to be trying to identify the company and its advertising agency. which will cooperate. Instead, ad revenue will be shared between the game developer and the respective advertising agency.
