Spread over 2,150 square feet, the store is located at Raheja Classique in Lokhandwala, Andheri West
Mumbai: Taneira, House of Tata’s ethnic women’s clothing brand, has opened its third store in Mumbai, Maharashtra, the company announced in a press release. Spread over 2,150 square feet, the store is located at Raheja Classique in Lokhandwala, Andheri West.
Speaking at the launch, Ambuj Narayan, managing director of Taneira, said: “With the opening of Taneira, Andheri, we are delighted to introduce a new chapter in our journey where we create create a wonderful haven that celebrates the interplay of craft and contemporary design. Our store showcases a selection that caters to the fashion savvy, showcasing a blend of traditional elegance and modern sophistication.”
The store is home to regional masterpieces like Paithanis, Maheshwaris and Tussars, along with classics like Pure Kanjeevarams, Banarasis, South Silks, Chanderis, Ikats, Patola and Jamdanis. The collection includes a selection of ready-to-wear kurta and blouses.
During the launch, taneira is offering its inaugural Gold Coin Offer from June 16-20, 2023, giving customers 0.2 grams tanishq Gold coin on purchases worth Rs 20,000, the release added.
Launched in 2017, Taneira, the ethnic wear brand for women from giantthe tata group company, offers bespoke designer sarees, blouses and kurta sets made from pure and natural fabrics from over 100 textile clusters in India through a network of 45 stores across 23 cities. The brand is present across all prominent metro hubs and is building to strengthen its presence across key tier 1 and tier 2 cities. In the past two days, the brand has opened its stores in Lucknow and in Punjagutta in Hyderabad.
