The past decade has been transformative for industries across sectors. From pervasive technological advancement and adoption to tumultuous pandemics – industry trends and practices have experienced frequent and dramatic upheavals during this time. In this scenario, the tea industry is not affected by the dynamic change of the industrial landscape. The dominant trends of the tea market are changing and improving to thrive in the current context. As we head into the new year 2022, one has to speculate on the various trends that are expected to dominate the industry.
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Some of the tea trends that one should look out for in 2022 are listed as follows:
Sophistication is catching up-
Today, tea has evolved from a simple grocery item. Now, it has become a sophisticated consumer thing. This essentially translates to, for the market, that people are now looking for more refined and economical options. Different brewing methods and accessories are now being sought to add flavor and elegance to ordinary tea. Due to this trend, sales of generators and water purifiers are forecast to increase. High-quality tea bags will also be in high demand in 2022 and the years to come.
Added value-
Once established, tea was no longer restricted to ordinary consumption. It has become more fanciful. As a result, the demand for brands that sell tea in beautiful, eye-catching packaging is increasing. Tea dealers are now putting more effort into branding their products and services. They have also taken steps to offer their tea products online to streamline and smooth the tea buying process.
The trend of adding value to tea bags and other products that are widely and regularly consumed by making them easier to use and of high quality etc. is also progressing.
Dynamic customer preferences-
Thanks to the pandemic, people have become very cautious about exercise and hygiene. This has sparked a demand for organic and healthy teas. Health trends have also contributed to increased demand for suitable and sterilized packaging to attract consumers during these experimental COVID regulatory times.
Another trend in customer preferences that is being observed in the tea market today is customization. Customers’ tastes have become very specific these days, and as such, they regularly receive their tea flavors customized to their needs and preferences. Therefore, tea customization is one of the trends that will become increasingly prominent in 2022.
Increasing the needs of the new age, taste fusion-
With rapid globalization, the choices available to customers have greatly increased. The wide availability of options has made it necessary for sellers to constantly innovate and produce newer flavors to attract business. Today, local offers are attracting considerable interest and inquiries from customers. Flavors like paan, saffron, green mango, etc., tailored to the indigenous palate of the Indians are working well now with the expectation to get even better in the future.
Functional teas are teas with healing and relaxing properties. New options in functional teas like Cordycep tea are what everyone is aiming for these days. This organic tea is packed with a number of medicinal properties and thus is gaining popularity rapidly.
Demand for new forms of tea available such as bubble tea or boba is also growing. These trendy and aesthetic teas taste great and thus account for their huge fan base. Bubble teas are very popular among young people, and their market is therefore expected to skyrocket during this time and the years to come.
High-end and novel-
People are now opting for all sorts of luxuries. In this case, premium and novel teas have become a favored choice. Tea is also becoming a popular gift option in 2022. Gourmet teas, premium tea packages, made-to-order, etc, are good gift options and the tea gifting trend will be the a prominent appearance in the years to come.
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The tea industry, like most other industries, is changing rapidly to accommodate the dynamic trends of the day. As we move into 2022, knowing and embracing the prominent flavors and trends that determine the tea market is a good choice for tea suppliers, as understanding the market is a prerequisite for selling. market successfully. The above article highlights five key trends that all companies must keep in mind when operating in the bubble tea sector in 2022.
About the Author: Mr. Srinivas Ganadinni, Founder, The Tea Planet, a franchise chain selling various blends of tea globally. Mr. Ganadinni has a proven history of working in the Indian Tea industry with a passion for Innovating and engaging tea drinkers around the world.
