As POPSUGAR editors, we independently select and write about the content we love and think you will too. If you purchase a product that we have recommended, we may receive an affiliate commission, which in turn supports our work.
Megan Thee Stallion Memorable role of Miss in a mermaid style dress wedding dress in her time”Saturday Night Live“perfromance of”Worry.” Chosen with her stylist, Image Architect cockroach law, the outfit was meant to symbolize the classic look of the competition, and Roach knew there was no better brand to partner with the design. In fact, Megan’s Jovani dress features the glamorous flourish design that the eveningwear brand is famous for.
Jacob Maslavi founded the company in 1980, eventually transferring power to his sons, Saul and Abraham. Since then, the New York-based retailer – which has 2,000 stores worldwide – has been a mainstay for formal wear. It’s so popular, in fact, that the company has created an affordable line of subsidiaries, JVN, with most gowns costing up to $500. And the original brand expanded further into bride market with high-class designs that cost up to 10,000 USD.
Jovani is recognized as one of the largest prom retailers worldwide by websites like prom girl and brideand it ranks among the top manufacturers in the sequin dress market, according to Digital magazineOn TikTok’s 2022 report, Jovani boasts more followers than most brand “viral” among Gen-Z, clocked in at around 198K at time of publication.
Although shoppers can’t buy outfits directly on jovani.comThey can sort through a variety of shadows to find the look they want.
Check out Jovani’s TikTok content first, then shop some of our favorite styles available.
