Nissan could have earned a market valuation equivalent to a trillion-dollar Tesla if it had held on as the first to move into electric vehicle production.
This is by Andy Palmerwho served as Nissan’s global chief operating officer and chief planning officer from 2013 to 2014 before leaving to run Aston Martin.
Nissan beat most people in the market with the Leaf EV in 2011, which has since entered its second generation. But it just launched its second electric model, the intersection of Ariya.
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During that time, the Japanese company has gone from being an early adopter, falling behind many of its competitors when it comes to offering a wide range of battery-electrical (BEV) options – despite boost its EV plans again Recently.
Dr Palmer said: “For one reason or another, Nissan has not continued to operate on the electric track. the European Automotive News Congress this week.
“There is a very clear implementation plan for [electric] car. If they follow suit, they could have a valuation that’s no different from Tesla,” he added.
Popular electric car sales leader Tesla passed the trillion-dollar (USD) valuation mark last year – although it has fallen in recent times – thereby leaving every other automaker in the dark. rise in market capitalization.
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Dr. Palmer added that Nissan’s decision to slow EV rollout (both for its brand and for Infiniti) could be a response to the high costs of Leaf development and production, and sell at a sufficient profit, Dr. Palmer added.
“The shutdown of the power strategy has improved the company’s bottom line,” he said, adding that “Nissan didn’t just lose on Leaf – it didn’t even cover the cost of raw materials.”
“When we first started, we paid $1000 per kilowatt hour [for batteries]. Now it’s like $150”.
The leaf was developed to surpass Toyota’s success with PriusDr. Palmer said.
“Instead of going hybrid, we went after EV in terms of technology,” he said.
Nissan is no stranger to former executives bombing from the sidelines, with former Nissan chief Carlos Ghosn disgraced devastated the company that expelled himwith enjoyment.
The leaf is expected to end its life in 2025 and be replaced by a new higher running EV crossover manufactured in Sunderland since 2024 – using the same platform as the Ariya and Renault Megane E-Tech.
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