The screen is one weekly column devoted to everything that happens in the WIRED cultural world, from movies to memes, TV to Twitter.
You know what’s always scary as hell? Dolly. (See a Annabelle movie and told me this was a lie.) What’s scarier than that? Doll provided by artificial intelligence that might just up and get their own minds on one day. If this sounds like something that could rob you of sleep for years, boy, we have something you need to watch: the trailer for M3GAN.
But maybe that trailer – which shows the eponymous robot from the movie (her initials is “model-3 generative android”) becoming dangerously attached to her companion Cady – is too haunting. image. If so, the internet is here for you. Almost immediately after the trailer dropped, Twitter, TikTokand Instagram explodes with mashups that set up dolls’ dance moves for everyone to follow Beyoncé arrive Taylor Swift.
Fans have also set M3GAN’s dance moves to songs by Megan Thee Stallion. (Are you most satisfied? Watching her move to “Body. ) ) Megan herself is also interested in the trailer. “No bias but I think they made this movie for me,” she tweeted“I will be the FIRST in line to watch M3GAN. ” (Does this mean it’s too late to ask her for a cameo?)
Marketing departments dream of this kind of virality. Turning your trailer into a meme is invaluable for word of mouth, even if it removes a lot of the horror from your horror movie. It’s easy to imagine the filmmakers putting this scene in the trailer, and the movie makes no secret of their hopes for this to happen.
The memes also speak to people’s willingness to create the culture they want to see. Fans are extremely hungry for Swift’s new album Midnight, falls today, and for some, mixing her music with an evil dancing doll is just one way of coping. Same goes for Beyoncé fans who are celebrating her new album Renaissance and express disappointment that she didn’t release the video to go with it. M3GAN combinations with RuPaul rapMeanwhile, just know how to have a good time.
In about a week since the trailer was dropped, it also spawned a flurry of memes about TikTok. Currently, posts tagged #m3gandance have over 23 million views across the platform, and not all of these are reedits of the trailer. One of the most popular suggestions M3GAN as a Halloween costume. Others recommend their creators try to recreate her dance, like a teenager move to Encanto. Someone else breaks a Twitter beef between M3GAN and the ultimate scary doll: Chucky from Child’s play.
On Wednesday, M3GANUniversal studios, movie release date increased by a week, to January 6. That means the movie has two months to collect even more memes and buzz. By the time fans see it, it may not matter if the movie sucks. It would be important if it had something they could dance to.
