We just spend We're spending more and more time staring at our smartphones, and over the past few years, tech companies have been trying to come up with solutions to the very problem they created. Apple and Google launch tool in their respective mobile operating systems to limit screen time. Devices such as Light phonedesigned to function as one Universal phone with limited features so you're not staring at Instagram while at a social gathering, being popular. This type of digital detox mentality is also behind the wave of AI-powered devices like Humanitarian Ai Pinpromises to move some native smartphone tasks to voice control on a screenless interface.
The latest product to jump on the trend is The Boring Phone, announced today ahead of Milan Design Week. The company that makes it is Human Mobile Devices (HMD), also known as the manufacturing company Nokia branded phone since 2017 thanks to licensing partnerships. The boring phone is cute, transparent, and classic. But it's not a phone you can buy.
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In Mobile World Congress in February 2024, the Finnish company announced it is relying on the Human Mobile Devices brand instead of the acronym HMD and will expand its reach by partnering with brands other than Nokia as a phone manufacturer white label. The big announcement at the time was that the Barbie flip phone—from a partnership with Mattel—would launch this summer. We don't have any new details about that device, but The Boring Phone comes from a collaboration with Heineken (yes, the beer brand) and the fashion label Bodega.
This feature phone (often called a “dumb” phone) can only text and make calls. There is a camera, Dual SIM support, 4G connectivity, headphone jack and Micro USB port for charging. The battery can last a week on standby but without apps. Except for Snake. Yes, you can play Snake on this gadget.
Bodega is behind this design citing the rise of “Newtro(new and classic) was the inspiration for Generation Z—a modernization of popular gadgets from the 1980s and 90s. That gave rise to a transparent flip phone with a triple sticker. dimensions and green accents to represent the collaboration with Heineken. Honestly, the looks of this phone are half the reason I'm writing this. It's so beautiful.
