Over time, retailers have learned to tap into everyone’s hunt for the perfect birthday outfit. Sites like Princess Polly, Beautiful little thingand Lulus now incorporate birthday categories into their selection, often featuring glittery, voluminous or dainty outfits and clothing. Leigh Chesterman, trend director at Princess Polly says: “We believe finding the right dress is all about expressing your personal style and expressing your personal style on your special day. “This area is truly a one-stop shop, designed to not only excite our customers, but inspire and help them organize from head to toe for any type of birthday celebration. ” Pretty Little Thing is also created a birthday part, Chris Parnell, the company’s head of design, says is specifically targeting customers who are looking for something to wear on their 21st. For both sites, targeted birthday space initiatives from searches for these types of dresses spiked significantly, on Google Trends, reflecting an increase since the deadlines. pandemic restrictions were lifted.
