If diamonds are a girl’s best friend, then Geraldine Saucedo is the business lady you want to be friends with. New York-based luxury jewelry specialist, designer and founder Intemporel (meaning timeless in French) not only knows how to expertly create a diamond and personal treasure party, but she does it all while dividing her time between work. business and family as a wife and mother of two young children. “It’s definitely one of the biggest challenges of working full-time,” she told POPSUGAR. “I try to actively manage my time so I can be as productive as possible. I also try to focus on one thing at a time. My work requires intense attention to each individual. details, so I try to concentrate while working.”
Since its launch in 2019, Saucedo has focused on sourcing diamonds and precious stones to create sophisticated and classic pieces of jewelry with lasting value. Some of her signature creations include Classic tennis bracelet ($2,475), pieces Initial round ($975), Zodiac ring ($2,150), and Esclava bracelet ($3,000). “Ever since I can remember, I’ve had a fascination with fine jewelry. The more I learn about this industry, the more I feel overwhelmed by its intricacies — the intricate details that create Sophisticated jewelry creation, the challenge of hunting for the best deals for the highest quality pieces, and the ritual of working closely daily with individuals to choose a piece of jewelry that is timeless or sentimental. that feeling,” she said.
Saucedo was born and raised in Venezuela but is blessed with diverse backgrounds. Her mother is half French and half German. While growing up, Saucedo had the opportunity to spend time in Europe, especially in Paris. In 2012, she moved to New York City and studied for a Master’s degree at NYU. Prior to her entrepreneurial journey, she worked in marketing and sales for high-end retailers including 1stDibs, Gilt and Swoonery.
“I am especially proud of my work at Swoonery, where I was able to grow my brand portfolio from zero to 80. Along the way, I met talented designers, [visit] galleries and really developed an understanding of the space,” says Saucedo. “After a while, I had the vision and learned enough to try. That’s when I decided to launch Intemporel.” This was also after she gave birth to her first son, Santiago.
But while juggling her family and business can sometimes feel a little hectic, Saucedo wouldn’t have been otherwise. Furthermore, the jewelry designer has now caught the eye of one of the biggest pop stars in the world, who is currently wearing one of her signature designs – Dua Lipa. British singer and songwriter who was given one of Saucedo’s designs called Chunky cord ring with side stones ($900) and photos of her wearing it multiple times. “She wears it all the time. Her ring is truly a multifaceted piece that can be used more or less formally and she got it! I love that she wore it to my wedding. Jacquemus, but also more casually during her days at the beach in Ibiza,” explains Saucedo. “A Venezuelan friend gave it to Dua [Lipa] for her birthday. We made it in white gold, strengthening it with diamonds on each side. It has been a bestseller ever since!”
It goes without saying that having the “One Kiss” singer wear one of your designs creates a big “Look ma’, I made it” moment, but that feeling is heightened for Saucedo, lover Chess is a person who admires the artist very much. “Dua is an artist that I greatly admire and follow, not only because I love her music but also because of her style. She represents the contemporary woman: confident in style. her unique way, someone who loves jewelry and knows what she likes, and really she wears jewelry in different ways for different occasions,” she explains. “Knowing that she has (and regularly wears) an Intemporel piece makes me feel proud, excited, and motivated to continue her work. I’m also a huge fan of her podcast. her. If you haven’t heard it, I highly recommend it.”
Another proud moment for the Intemporel founder was the launch of her brand in Mexico City. “We’re so excited about this! I was pleasantly surprised with Mexico City — it has so much to offer. [A] vibrant community and sophisticated fashion scene. It’s a beautiful city around and of course great food,” she said. Going abroad called for a grand celebration, in which Saucedo co-hosted brunch at Casa Polanco along with Latin American Fashion Summit co-founder, Samantha Tams.
“We invited a wonderful group of influential women and I had the unique opportunity to present the Intemporel experience,” she said. Among those women are Vogue México y Latinoamérica Editor-in-Chief, Karla Martinez de Salas, Andrea Leret, founder of luxury cashmere brand Leret Leret, and Maria Torres Clausell, Editor-in-Chief of QUIÉN magazine . “During the week, I also joined forces with my amazing friend and stylist Gabriela Ehrenberg to attend the iconic Bazar Gilberto for sale of a curated selection of Intemporel works. The launch was a huge success and I look forward to continuing to grow in Mexico for many years to come.”
And in case you were wondering what makes diamonds so special, the Latina businessman explains: “Diamonds are often given on very special occasions so they carry a high sentimental value. because of this, they are timeless.” While choosing such a valuable gem can lead to a host of doubts and questions, Saucedo and her team are fully aware of what most people think when it comes to being ready to invest in a gem. high end jewelry. She added: “We understand that investing in a diamond can seem like a daunting process.” We work closely with our clients and help them navigate the process. Understanding the science behind diamond grading is an essential part of the selection process. Having said that, there is also an “art” in this highly personalization process. There is no “one size fits all” when it comes to finding the right diamond.
Saucedo is always ready to make anyone’s sparkling vision a reality, and most recently, she’s made her collection of bestsellers available through her newly completed e-commerce site. . These are pieces that she has designed for many years and have become bestsellers. Most of the parts are personalized, such as the logo of the brand Intemporel diamond name bracelet ($2,250).
Proud of the way she’s come, the jewelry expert is open about the challenges she’s faced. “I’ve faced many challenges along the way and overcoming them ultimately motivates me. As a young Latino woman with no formal connections in the field, her profile I’m very atypical for this industry,” she shared. “The jewelry industry is predominantly male-dominated and run by families that have been in the business for generations. Many transactions are based on trust, so it’s important to start and build that trust with suppliers. level and agent is extremely difficult.”
Image source: Intemporel
