Car and Driver and Subaru
From the July/August 2022 issue of Car and Driver.
Since Toyota first bought a stake in Subaru, the two automakers have become incredibly cozy. They seem like quirky partners, Toyota with a huge market share and Subaru a quirky little brand (Subaru sold 860,000 vehicles in 2021, compared to Toyota’s 10.5 million sales). But as any romance reader knows, opposites attract, and the two companies have formed a symbiotic relationship over the past decade and a half. The partnership initially focused on a pair of affordable rear-wheel drive sports cars but has shifted towards electrification as the auto industry enters a new era of dynamics.
This is how the love story of “Toyobaru” plays out:
Car and Driver
Illustrated by TM Detwiler
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