Toyota has topped the revenue charts for 20 years in a row, but last year it posted its best results in 14 years – according to full-year VFACTS industry data.
The Japanese automaker sold a total of 231,050 cars, SUVs and commercial vehicles locally in 2022, bringing sales to 3.3%. One in five new cars delivered last year was a Toyota.
This is despite widely reported supply chain problems and production cuts, which led to huge order banks for vehicles like the RAV4, Camry and LandCruiser. In fact, Toyota claims demand for its cars is at a record high.
Toyotas were the best-selling models in nine market segments last year. This includes corolla (Small cars), camry (medium car), RAV4 (midsize SUV), Prado (large SUV), LandCruiser wagon (large SUV above), hello ace (light buses and trucks), and HiLux (vehicle 4×2 and 4×4).
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HiLux
The HiLux is now the best-selling vehicle for seven consecutive years, with a total of 64,391 units delivered last year. This is the highest annual total for any vehicle in Australia since 2005.
In addition, this is the 10th consecutive year that the Corolla has led the passenger car segment, the 29th consecutive year that the Camry has led the midsize car segment, and the 3rd year in a row that the RAV4 has topped the best-selling midsize car segment. SUV, and for the second year in a row the LandCruiser Prado achieved record sales.
The automaker also hit a new hybrid vehicle record, selling a total of 72,815 petrol-electric models. This represents 31.5% of total Toyota vehicles delivered in 2022. If Toyota’s hybrid were a separate brand, it would be sixth in the market.
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RAV4
RAV4 is the best-selling hybrid model in Australia with sales of 26,547 units, accounting for 76.2% of sales of this model.
Toyota’s vice president of sales, marketing and franchising said: “We’re extremely grateful – and humbled – to be told that our order bank remains very strong due to so many companies. and Australians personally believe in our brand and range of vehicles.” activity Sean Hanley.
“While it is still difficult to make predictions in this evolving supply situation, we can assure you that we will work harder than ever to get over 200,000 vehicles back to our customers by the end of the year. in 2023.”
“We recognize that Toyota is extremely fortunate that renowned brands such as HiLux, Corolla and LandCruiser – all with more than half a century of heritage and success in Australia – continue to respond to needs and requests. about the unique automobiles of many buyers worldwide. country,” he added.
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bZ4X
“We are also invigorated knowing that electrification through our hybrid technology continues to lead the industry in supporting our customers in practical and affordable ways to significantly reduce tell their emissions today and every day.”
In 2023, Toyota plans to launch its first all-electric vehicle, the bZ4Xas Corolla GR hot hatchback and turbocharged four-cylinder engine Kluger. It also plans to reveal a flagship HiLux GR Sport variant in the second half of 2023.
Customer waiting time will remain due to extensive bank orders. The cars hit hardest from a waitlist perspective are still the RAV4 hybrid (12-18 minutes), the Camry Hybrid (same) and the LandCruiser 300 (12-18 minutes). LandCruiser 70 The sale will continue until at least the third quarter of 2023.
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