The app that Donald Trump once hoped would avenge his exile from the social network and turn him into a MAGA. “”BeReal”and”Random Video Chat with Bloomer”.
Shortly after starting his “soft launch” of his social media company Truth Social in late February, Donald Trump extremely uncomfortable with the development of anemia and lackluster implementation of the site. While Trump and his team had expected the new app to be a big hit with his political base, the site has been plagued by competitors’ MAGA social networks for weeks. recent, including a page serving mainly to the neo-Nazis.
But this month, the situation is only getting worse for Trump’s latest large-scale business venture, according to data analysis reviewed by The Daily Beast, and sources close to Trump said he had recently complained about low-power operation on the app. use and don’t seem to want to try to change the platform, much less post on it.
Download data shared by analytics firm Apptopia shows that the app’s downloads have plummeted from a peak of 170,000 downloads per day to just 8,000 today. The app is currently only the 355th most popular app on Apple devices overall. And those who have downloaded it don’t seem to use it as much.
Daily active users — a metric that social media and tech companies use to measure the number of engaged users an app has — stood at 513,000 last week. In contrast, daily active users at Twitter – Trump’s favorite and first social media home – are around 217 million, according to the company’s last quarterly earnings report.
Trump and Truth Social officials presented the platform’s launch with plenty of caveats. In a speech at a Conservative Political Action Committee event, Trump himself said the company was rolling out the app “very slowly” — the app was only available via a waitlist and even then only available in Apple’s AppStore.
But that soft launch was accompanied by a series of technical glitches and user complaints. Former Representative Devin Nunes, who retired from Congress to take the helm of Trump Media and Technology Corporation, the parent company of Truth Social, promised in February that the app would be fully operational. at the end of March.
But users have repeatedly complained about error messages and complicated registration processes that have frustrated even die-hard MAGA fans. “I have been waiting for this. It was finally released and it didn’t work,” one user wrote in an AppStore review.
Spokespersons for Trump and Truth Social were not available for comment for this story.
Equal The Daily Beast reported it early last month, the twice impeached former president in the past few weeks has been tight-lipped about the negative media coverage of the app’s rollout and the number of users and visitors. “What the hell is happening here?” Trump is repeatedly heard tapping into his phone, demanding to know why Truth Social hasn’t been a hit.
The former president wanted the site, which is backed by big money and important partnerships, will be another tool to bring in revenue and another way to help Trump stay relevant and ongoing in national conversations. Trump also hopes Truth Social will help him achieve his full awareness vengeance against opponents who are said to hate Trump, his Big Tech.
Instead, less than two months on from launch, Trump has given up on all but his own popular MAGA app and has barely even touched his personal account on Truth Social. According to people familiar with the matter, Trump continued to complain throughout the rest of March about how poorly his website was performing.
A person who has known the former president for many years said that when Truth Social was recently launched with Trump in a relaxed social environment, the former president instead continued rambling about Hunter Biden’s Laptop.
In a statement accompanying TruthSocial’s October 2021 announcement, Trump declared himself “delighted” at the opportunity to “submit my first TRUTH on TRUTH Social soo” and “start sharing my thoughts on it.” My thoughts on TRUTH Social and against Big Tech. So far, however, Trump has only posted once on the app with another tease that says “Your favorite President will see you soon!”
When asked by The Daily Beast why the former president doesn’t use apps effectively these days, another source, who spoke to Trump about his failing social media company for several days, was asked by The Daily Beast. last week – just replied: “He wants it to work first. ”
For now, it’s not a hit by rational and objective metrics.
