Twitter CEO Parag Agrawal’s long thread on fighting spam gets a response from Elon Musk
New Delhi:
Twitter CEO Parag Agrawal today posted a lengthy thread of spam amid Tesla boss Elon Musk’s proposed acquisition of the microblogging site. Mr. Agrawal explained Twitter’s “human review” process for potential spam, to which Musk responded, “Have you tried calling them?” The Tesla head also posted a “poop pile” emoji.
– Elon Musk (@elonmusk) May 16, 2022
Mr. Musk said he would like to see bots removed from Twitter, among a series of changes he has proposed in recent times.
In today’s thread, Mr Agrawal said he would discuss spam “with the benefit of data, facts and context”.
“First, let me be clear: spam harms the experience of real people on Twitter and can therefore harm our business. We are therefore encouraged to detect and remove it. as much spam as possible, every day. Anyone who suggests otherwise is just wrong,” the Twitter CEO said.
“Next, spam isn’t just ‘binary’ (human/non-human.) The most advanced spam campaigns use a combination of humans combined with automation. They also compromise assets. real accounts and then use them to promote our campaign, so we do, Mr. Agrawal said.
“Some final contexts: extremely dynamic anti-spam. Competitors, their goals and tactics evolve constantly – often in response to our work! You can’t build a set of rules to detect spam today and hope they still work tomorrow They won’t,” he said in a lengthy thread.
Mr. Agrawal said.
The difficult challenge is that many accounts appear to be fake – in fact they are real people. And some of the spam accounts that are actually the most dangerous – and the most harmful to our users – may ostensibly be completely legitimate.
– Parag Agrawal (@paraga) May 16, 2022
The long topic of Twitter CEO spam comes as Mr Musk is sending mixed messages about his $44 billion takeover.
While the reliability of user metrics is an important metric for gauging the revenue of Twitter and other social media companies, analysts often interpret Mr. Musk’s message as an attempt to extract money. out of the deal or try to force the price lower.
Have you tried calling them?
– Elon Musk (@elonmusk) May 16, 2022
Musk is currently listed by Forbes as the richest person in the world, with a fortune of about $232 billion, mostly in Tesla stock. Seen by champions as an iconoclastic genius and by critics as an erratic normalist, Mr Musk has surprised many investors with his Twitter pursuit.
Mr. Musk has described his motivation as stemming from a desire to ensure free speech on the platform and promote monetization of an Internet site that is influential in the media and politics but has struggled. to achieve profitable growth.
On Tuesday, Mr Musk said he supported lifting the ban on Donald Trump, who was kicked off in January 2021 shortly after the former US president’s attempt to overturn the election defeat that led to the attack. January 6 to the US Capitol.