Ross has spent nearly 20 years working at brands including Adidas and TaylorMade, and most recently served as managing director of international at Yeti from 2021 to 2023.
In his new role, Ross will be responsible for leading the brand’s regional growth strategy and delivering consumer experiences. He will be based in the Amsterdam office and report to president and CEO Stephanie Linnartz.
Linnartz said: “We are thrilled to welcome Kevin back to Under Armour. His experience leading growth strategy and business operations in the region gives me great confidence that he will continue to harness the momentum that we’ve been able to establish in EMEA.
“Kevin also brings back extensive knowledge about this iconic brand, which will allow him to step into this role with familiarity and conviction.”
Ross said: “I’m excited to return to Under Armour, a brand I deeply respect, and I am honored to lead the EMEA region. After watching UA’s evolution and witnessing the consumer demand, I believe the potential for Under Armour is unmatched.
“I am eager to begin working with UA’s talented team again, continuing to grow and strengthen our connection with consumers across the region.”
