Universal consolidates licensing rosters of merchandise companies Bravado and Epic Rights

Bravado, Universal Music GroupTheir brand and merchandise management company, has announced what it calls the “centralization” of both Bravado and Epic Table of assignment of permissions.

The new structure will feature global licensing Epic Rights’ SVP, Lisa Streff, oversees both companies’ global licensing strategies.

Bravado and Epic’s focused global roster includes the likes of AC/DC, Blackpink, David Bowie, Def Leppard, Guns & Roses, Justin Bieber, KISS, Slipknot and Weekendamong others.

Universal spent an undisclosed amount to buy Epic Rights based in LA in January 2019, integrated into its former rival Bravado as a sub-brand. Epic Rights’ artist roster includes KISS, AC/DC, Def Leppard, David Bowie, John Lennon, Britney Spears and NSYNC, among others.

Following that deal, Epic Rights co-founder, music merchandise pioneer Dell Furano, sadly passed away last year71 years old, after a battle with cancer.

According to an announcement made today (May 17), Streff will now work closely with existing Bravado and Epic Rights retail and brand management teams and will report to Jesper Poulsen, General Manager Governor, Bravado.

This announcement comes after news last month that Poulsen, the co-founder of Epic Rights, has been appointed as the General Manager of Bravado.

In November, Matt Young who left WarnerWEA’s after 13 years in September, hired as President of Bravado.

Streff joined Epic Rights in 2014 as a licensing SVP.

Streff will continue to lead the development of global trade licensing programs for Epic Rights artists while also overseeing programs for Bravado customers, such as The Rolling Stones, Back Sabbath, Sex Pistols, Run DMC, Beastie Boys, Spice Girls, Avril Lavigne and many more.

Follow it financial recordsUniversal Music Group generated 363 million euros ($429 million) from ‘Merch and Other’ in 2021, up 45.4% from the same period last year.

According to company filings for the previous 12 months (2020), according to company filings, global sales from Universal’s ‘Goods + Other’ fell by more than a third (-39.6%) compared to with 2019. That represents a decline of more than $200 million per year.

In October 2020, Universal how to break up with Bravado’s longtime CEO, Mat Vlasic, who has led the company since 2016.

“We are continuing to grow our global retail and licensing business with a complementary and more unified strategy across both Bravado and Epic Rights, while maintaining our individual strategies and priorities. “.

Matt Young, Bravado

“We are continuing to grow our global retail and licensing business with a complementary and more unified strategy across both Bravado and Epic Rights, while maintaining maintain individual strategies and priorities.

“With Jesper leading the team as General Manager and Lisa driving the global licensing strategy, we have the right team to ensure the growth of our artists in the field. ”

“Forging this strategic alignment of our Retail and Licensing teams gives us an unmatched competitive advantage in the industry.”

Jesper Poulsen

Poulsen added: “I have been delighted to have worked with Lisa for nearly 10 years and are proud of how our team has built Epic Rights’ global retail footprint.

“Lisa has been instrumental in developing innovative campaigns; offers unique licensing opportunities and partnerships with best-in-class licensed products for our artists and their fans.

“Forging this strategic alignment of our Retail and Licensing teams gives us an unmatched competitive advantage in the industry.”

“This is a magical time for music licensing and sales.”

Lisa Streff

“Since joining Epic Rights, it has truly been an incredible journey to have played an integral role in the growth of the nascent organization that has now become part of the company,” said Streff. largest commodity company in the world.

“This is a magical time for music licensing and sales.

“I am honored and delighted to partner with Matt, Jesper, and the Bravado team in this expanded role and work with some of the greatest artists in the world under the Bravado banner, while continuing to lead the shows. for our Epic Rights talent show. ”

Elsewhere in the world of major carriers, in January, Sony Music Entertainment perform a strategic investment during the Ceremony of the Roses (CoR), a “boutique” merchandising company founded by fashion and music entrepreneur Brad Scoffern.

Do like that, DNVVN founded a new global media, branding, design and events company, maintaining the Rose Ceremony brand.

Music by Sony have also acquired commodity companies such as those of the UK in recent years Kontrabandplus the music merchandise division of The Araca group and another commodity company is called Probability.

Just over three years ago, Warner Music Group aside $180 million buys merchandise maker (and e-commerce store) EMP in Europe.Worldwide music business