Fashion

US’ Kingpins & Messe Frankfurt unite for denim industry growth



Messe Frankfurt, a leading trade show organizer, and Kingpins Show, a leading trade show specializing in the denim industry based in the US, have announced a strategic partnership to further strengthen their commitment to ends up fostering innovation, collaboration and growth in the denim community. Messe Frankfurt’s new role as a shareholder in the Kingpins Show enhances the textile portfolio’s presence in the denim industry as well as reinforces their dedication to supporting industry growth.

Messe Frankfurt is the world market leader in trade fairs for the textile industry. It boasts a unique portfolio that currently includes around 50 international trade fairs in 11 countries. These form the core of Texpertise, the textile business network, representing the entire textile commitment of Messe Frankfurt. Messe Frankfurt and Texpertise said in a joint press release that the Texpertise Network spans the entire value chain of the textile industry and, as a central communication platform, provides valuable information about brands. textile fair.

Messe Frankfurt has partnered with Kingpins Show to drive innovation, collaboration and growth in the denim industry. As a shareholder of Kingpins Show, Messe Frankfurt strengthens the presence of the textile portfolio in the denim sector. The Kingpins Show will retain its autonomy and identity while benefiting from Messe Frankfurt’s expertise.

The Kingpins Show will continue to operate independently, maintaining its distinct identity and nature that has made it a must-see event for denim enthusiasts around the world. As a shareholder, Messe Frankfurt brings its global network, unparalleled resources and industry-leading expertise to strengthen the Kingpins Show’s position as a leading denim platform.

Currently, the denim segment is catered for at Messe Frankfurt’s own events such as Beyond Denim (Intertextile Shanghai Apparel Fabrics) and Denimworld (as part of Texworld Evolution Paris).

“Since the day we founded Kingpins in 2004, we have been looking forward to one day selling the show or collaborating with Messe Frankfurt. We were never ‘showers’, we were ‘industries’ while Messe Frankfurt is an 800 year old exhibition company with all the necessary knowledge, techniques and data. Now, almost 20 years later, a dream has come to pass—now we are both ‘performers’ and ‘industrials’. We know this partnership will really develop each other’s opportunities and qualities,” he said Andrew Olah, founder and CEO of Kingpins.

“Our partnership with Kingpins Show stems from our admiration for their distinct vision and innovative approach to the denim industry. We recognized the opportunity to learn from Kingpins and with our expertise, we believe we can continue to be the stage for business encounters in the denim industry,” said. Constantin von Vieregge, president and chief executive officer, Messe Frankfurt Inc.

Messe Frankfurt and Kingpins share a deep commitment to promoting sustainability in the industry. The partnership aims to drive positive change by encouraging responsible production methods, promoting circular economy initiatives and supporting sustainable sourcing practices and will contribute to role as a catalyst for collaborative efforts that prioritize environmental management and social responsibility, ensuring a more sustainable future for the denim industry.

“We are pleased that with Kingpins, we are strategically adding to our global textile trade fair portfolio in a meaningful way. The international events of our Texpertise textile business network cover the entire textile value chain. With Messe Frankfurt Inc’s planned participation in Kingpins, we are adding an important premium brand in the denim sector and rounding out our existing portfolio,” emphasized. Detlef Braun, member of the executive board of Messe Frankfurt GmbH, the parent company of Germany.

Attendees and exhibitors can expect an enhanced platform that combines the signature flair of the Kingpins Show with Messe Frankfurt’s vast network, global reach and unrivaled resources. This synergy promises to expand business prospects, increase market visibility, and drive innovation in the industry.

Fiber2Fashion (NB) News Desk

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